Mastering The Business Of Yoga

M.B.Om has a new intro, is a part of a new network, and has a new sister podcast hosted by Amanda Kingsmith called Matcha Mornings!  On this bonus episode of M.B.Om, you'll get to hear the 2nd episode of Matcha Mornings on Ayurveda with Kim Fenton from Get Your Life Together Yoga.  Kim and I break down Ayurveda, including talking about what Ayurveda is, why it’s important, and how you can start implementing basic Ayurvedic practices into your life. We also talk about Doshas, how to find out your Dosha, how to balance your Doshas, and how what we’re eating, how we’re sleeping, and the rhythms of the seasons can impact our health and happiness. Hope you enjoy! 

This week on the podcast I am joined by Tyler McCune. Tyler is an email copywriter, and he works a lot in the yoga, wellness and meditation space. Over 5 years ago, Tyler discovered meditation on a 1-month meditation retreat in Taiwan and now he's an email copywriter who has consulted with both brick & mortar and online clients, including yoga teachers and corporate mindfulness trainers. He is also the author of "Email Emperor" where he teaches his simple email system. On this episode, Tyler shares his method for communicating with an audience, including how he tells stories, ways that he connects with his readers, how he makes asks and pitches products and services, and tips for yoga teachers and how they can apply this to their businesses. More and more, social media isn't really truly reaching people and being in someone's email inbox is so much more powerful for really talking with your target audience. --- This week's episode is brought to you by OfferingTree and FavYogis OfferingTree has been suppor

This week on the podcast I am joined by Meghan Pherrill from Balance by Meghan. Meghan and I had the pleasure of co-leading a retreat together in Costa Rica this past fall and we had a BLAST! While we were on retreat, Meghan led an amazing session on social media, and on this episode, she dives into some of the content that she taught. In this episode, we cover Facebook, Instagram, Twitter, Pinterest, YouTube, LinkedIn and TikTok and how yoga teachers can use each one to their advantage. Meghan has tips for each platform, how to optimize them, why we should be on them as a yoga teacher, and much more. Enjoy! ----- This episode is brought to you in part by OfferingTree. When you’re a yoga teacher and you’re trying to build your digital presence it can be daunting. First, you might need a website. There are a lot of great tools for building websites like WordPress, Wix, and Squarespace. Then you need a way to email your students. Again there are tools for that like mail chimp and constant contact. But that’s an

This week on the podcast I am joined by Ariel Garten! Ariel is probably one of the most interesting people you'll ever meet! She is a psychotherapist, a neuroscientist, a mom, a former fashion designer, and the co-founder of Muse. Muse tracks your brain during meditation to give you realtime feedback on your meditation to guide you into the zone! Muse lets you know when your brain waves have gotten to that phase of relaxation and helps you stay there. In this episode, Ariel and I dive into the science of meditation, the major benefits of a regular meditation practice and how tips for how to start practicing meditation regularly. We also dive into the business side of creating Muse. Ariel shares what it has been like to create a tech product, what it was like to market it, how she's been able to be a part of the company's growth and much more. Enjoy! ---- This episode is brought to you in part by OfferingTree. To learn more about what OfferingTree can do for your digital presence visit offeringtree.com/mbom. 

This week on the podcast I am sharing how to set up a powerful workflow in your business by walking you through my workflow and giving you tips for how you can set up a workflow that will allow you to be a successful yoga teacher, partner, parent, friend, and business owner! In this episode, we talk about how to set up a workflow that works, the importance of a calendar system, how to choose a great task list manager and why that's important, how to manage your energy with the tasks you are doing, and the importance of setting boundaries and having self-care time in your business. We also talk about how to balance completing projects on top of running a business, and I share my top tips for moving my business forward each month! Enjoy! Download the free guide to managing your workflow at https://ybbmodule0.lpages.co/mbom-workflow/ This episode is brought to you in part by OfferingTree. To learn more about what OfferingTree can do for your digital presence visit offeringtree.com/mbom. OfferingTree has been sup

This week on the podcast I am joined by Nikki Naab-Levy! Nikki has a fitness background and a passion for online marketing, business, and courses. In this episode, Nikki shares how she began working with yoga teachers and helping them with their launch strategies. We talk about how to decide what to sell online, how to test market your products or services, tips for creating a successful online course, including software, tech, launch, and marketing strategies and so much more! If you have been feeling like you want to take your business online, don't miss this episode. Enjoy! ---- This episode is brought to you in part by OfferingTree. To learn more about what OfferingTree can do for your digital presence visit offeringtree.com/mbom. OfferingTree has been supporting MBOM for close to a year now and I not only love the product, but I also love the people! OfferingTree is providing special pricing for MBOM listeners so be sure to visit offeringtree.com/mbom to receive the discount. ----- Punchpass has everythi

This week on the podcast I am joined by Tess Ball. Tess is a yoga teacher, a former yoga studio owner, and the founder of the Heart Driven Business Academy. On this episode of the podcast, Tess and I dive into her yoga story, why she decided to become a yoga teacher, what it was like to own a yoga studio from her home, and what it was like to have to close that studio down to move to a new place. We also dive into her business, the Heart Driven Business Academy, and talk about what every yoga teacher and solopreneur needs to know about their yoga business and where they can find more accessible resources to help them with their business. Enjoy! -- This episode is brought to you in part by OfferingTree. To learn more about what OfferingTree can do for your digital presence visit offeringtree.com/mbom. OfferingTree has been supporting MBOM for close to a year now and I not only love the product, but I also love the people! OfferingTree is providing special pricing for MBOM listeners so be sure to visit offering

This week on the podcast I am joined by Noelle Cordeaux. Noelle is a life coach and the co-founder of JRNI. On this episode, we talk about Noelle's journey becoming a life coach, why she decided to create a life coaching business to train other people, why life coaching is an important part of the wellness industry and how it can help yoga teachers (both personally and professionally), as well as business lessons she's learned through creating her business! Enjoy! -- This episode is brought to you in part by OfferingTree. To learn more about what OfferingTree can do for your digital presence visit offeringtree.com/mbom. OfferingTree has been supporting MBOM for close to a year now and I not only love the product, but I also love the people! OfferingTree is providing special pricing for MBOM listeners so be sure to visit offeringtree.com/mbom to receive the discount. ------ The FavYogis app is back with new features for teachers that let you create and manage your own private classes while making payment and r

This week on the podcast, I am re-joined by Chioma Njoku from The Mindful Bookkeeper! On this episode, Chioma and I dive deep into the money side of yoga once again. We talk about what Chioma has been up to since we last chatted in October 2018 and dive into why your relationship with money is important, how we can start to understand the emotional side of money and start bringing an abudance mindset into our personal and professional lives, as well as tips for starting to create a better relationship with money. Enjoy! ----- The FavYogis app is back with new features for teachers that let you create and manage your own private classes while making payment and registration a breeze. Find FavYogis on your app store and use code MBOM. ----- Punchpass has everything you need & nothing you don’t at a price you can afford. Their software is simple, yet powerful. So if you’re looking for support from easy-to-use software with great people behind it, visit punchpass.com/mbom to try Punchpass free for 2 weeks.

This week on the podcast I am re-joined by Anastasia Shevchenko. The last time Anastasia and I chatted was May of 2018 before she hosted the first ever Berlin Yoga Conference. Now, over a year and a half later she has successfully hosted the first conference and is planning the second one! On this episode we talk about how the first conference went, what she learned, what she plans to change for the upcoming conference in 2020, and more. Enjoy! ----- The FavYogis app is back with new features for teachers that let you create and manage your own private classes while making payment and registration a breeze. Find FavYogis on your app store and use code MBOM. ----- Punchpass has everything you need & nothing you don’t at a price you can afford. Their software is simple, yet powerful. So if you’re looking for support from easy-to-use software with great people behind it, visit punchpass.com/mbom to try Punchpass free for 2 weeks.

This week on the podcast I am joined by Christine Jaureguiberry! Christine is a yoga teacher with a specialization in yoga for scoliosis, based in the UK. In this episode we talk about her own yoga journey, what inspired her to become a yoga teacher and how she found her niche in yoga for scoliosis. Christine also shares tips for making our classes more inclusive to students with back pain and/or scoliosis and tips for how we can learn more as yoga teachers. She also shares some of the biggest business lessons she's learned through her career and her top tips for yoga teachers. Enjoy! -- This episode is brought to you in part by OfferingTree. To learn more about what OfferingTree can do for your digital presence visit offeringtree.com/mbom. OfferingTree has been supporting MBOM for close to a year now and I not only love the product, but I also love the people! OfferingTree is providing special pricing for MBOM listeners so be sure to visit offeringtree.com/mbom to receive the discount. ------ The FavYogis ap

This week on the podcast I am reflecting on 2019! This is one of my favorite episodes of the year because I get to look back on where I traveled to, some of my biggest achievements of 2019, all the podcast episodes I recorded, how my business grew and changed, what I learned and so much more. Enjoy!  This episode is brought to you in part by OfferingTree. When you’re a yoga teacher and you’re trying to build your digital presence it can be daunting.  First, you might need a website. There are a lot of great tools for building websites like Wordpress, Wix, and Squarespace.  Then you need a way to email your students.  Again there are tools for that like mail chimp and constant contact.  But that’s another account to pay for and a password to remember.  Then you need a way to schedule and register your students.  Again there are tools for that, but it’s another account to create and pay for and another password to remember.  Oh wait, how do I integrate my scheduling tool with my website… Arghhhh! Instead of pu

This week on the podcast I am joined by Stephanie Spence. Stephanie is a yogini, yoga teacher, travel and an author. On this episode, we talk about Stephanie's yoga journey and what inspired her to become a yoga teacher, we delve into her career and everything that she has learned throughout her career. We also dive into her book and talk about what it was like to take her thoughts and ideas and put them down on paper, the process of publishing and marketing a book, and much more! Enjoy! -- This episode is brought to you in part by OfferingTree. To learn more about what OfferingTree can do for your digital presence visit offeringtree.com/mbom. OfferingTree has been supporting MBOM for close to a year now and I not only love the product, but I also love the people! OfferingTree is providing special pricing for MBOM listeners so be sure to visit offeringtree.com/mbom to receive the discount. ------ The FavYogis app is back with new features for teachers that let you create and manage your own private classes wh

This week on the podcast I am joined by Nubia Teixeira. Nubia is a Brazilian-born yogini, dancer and author of "Yoga and the Art of Mudras". On this episode, Nubia shares her story of building a yoga and dance business, moving to the United States and beginning to teach there, as well as why she is passionate about the Yoga Mudras. We dive into how to begin learning about the Yoga Mudras, how to integrate them into your personal practice, tips for teaching them correctly in your classes, and more. Enjoy! Check out Nubia's book on Amazon: The Art of the Yoga Mudras by Nubia Teixeira (https://www.amazon.com/Yoga-Art-Mudras-Nubia-Teixeira/dp/1683836448/) This week's episode is brought to you by OfferingTree, FavYogis, and PunchPass!  OfferingTree has been supporting MBOM for close to a year now and I not only love the product, but I also love the people! OfferingTree is providing special pricing for MBOM listeners so be sure to visit offeringtree.com/mbom to receive the discount. The FavYogis app is back with ne

This week on the podcast I am joined by Amanda McKinney. Amanda is a yoga business coach and the host of the Marketing Yoga with Confidence podcast. She is an expert in marketing, and after working for many years in the corporate world, she transitioned to working with yoga teachers to help them market their products and services, and get more students in classes. On this episode, we talk about how to discover who your dream client is, how to find out where they hang out online and offline, and then how to market to them in an authentic way to get them into your classes. Amanda speaks to how we can market ourselves and our services authentically, as well as shares business lessons she's learned along the way. Enjoy! ---- This episode is brought to you in part by OfferingTree. To learn more about what OfferingTree can do for your digital presence visit offeringtree.com/mbom. OfferingTree has been supporting MBOM for close to a year now and I not only love the product, but I also love the people! OfferingTree i

This week on the podcast, I am joined by Tiffany Cruikshank. Tiffany is a world-renowned yogi and the founder of Yoga Medicine. Yoga Medicine is a teaching platform to educate yoga teachers in a blend of both eastern and western models of medicine to ultimately help clients/students treat and manage things like chronic pain and depression through yoga and meditation practices. Tiffany has a pre-med bachelor’s degree in medicinal plant biology and nutrition, a master’s degree in acupuncture and oriental medicine, and a specialty in sports medicine and orthopedics. On this episode of the podcast, Tiffany and I talk about how she has worked to combine the eastern and western models of medicine to help serve her clients, how she has expanded her business from just in-person work to online courses and programs, as well as training programs around the world. We also talk about the Seva Foundation that she has founded, and all of the business lessons she's learned throughout her career!  Enjoy! This episode is broug

This week on the podcast I am joined by John & Chris Yax from Yax Yoga Concepts. John & Chris are brothers, business partners, and yoga teachers from Virginia Beach, VA. They came to yoga from a mixed martial arts background, but quickly fell in love with the practice and decided to become teachers. They soon opened up a yoga studio in their house, and have watched their studio grow and flourish into two locations, teacher training programs, and thousands of students coming through the door.  On this episode, John & Chris share what it has taken for them to be successful yoga teachers, successful studio owners, and to be able to create their own teacher training programs. They share the business tips they've learned through their careers, and much more.  Enjoy! This episode is brought to you in part by OfferingTree. When you’re a yoga teacher and you’re trying to build your digital presence it can be daunting.  First, you might need a website. There are a lot of great tools for building websites l

This week on the podcast I am joined by Theresa Berenato. Theresa is a corporate yoga teacher and the founder of Workspace Yogi, an online membership site. On this episode, Theresa and I talk about how her path as a yoga teacher has been unconventional in that she hasn't taught in yoga studios. Instead, she jumped right into teaching corporate yoga classes. She built her clientele up to a point where they requested that she started offering more classes, and instead of filling her schedule more full of corporate classes, she started building her business online. Now, she offers online classes and has a private membership site for her clients. Theresa breaks down how she was able to build a corporate yoga business and an online yoga business, tips for anyone who is looking to build an online business or membership site, and much more! Enjoy! This episode is brought to you in part by OfferingTree. When you’re a yoga teacher and you’re trying to build your digital presence it can be daunting.  First, you might n

This week on the podcast I am joined by Nicole Lovald. Nicole is a yoga teacher, yoga studio owner, and author who joined me from Minnesota! Nicole started practicing yoga to help relieve her stress from her busy corporate job and fell in love with the practice to the point that she decided to teach. Soon after becoming a yoga teacher, she stepped into the role of studio owner and has since grown her business in terms of in-person and online offerings.  On this episode, Nicole and I talk about the business lessons she's learned a studio owner, as well as how Nicole has been able to grow her business in many "outside of the box ways". We discuss finding your niche, creating products and services that they love to support your business, and much more!  Enjoy! Punchpass has everything you need & nothing you don’t at a price you can afford.  Their software is simple, yet powerful.  Efficient and easy to use. The team at Punchpass knows what it's like to run a small business like yours...because they are a sma

This week on the podcast I am joined by Hope Zvara. Hope is a yoga teacher, a motivational speaker, a best selling author, a yoga studio owner, the CEO of Mother Trucker Yoga, and so much more. Hope joined me on the podcast last week to talk about her yoga journey, running a yoga studio, and teaching online, and you can listen to that episode here. This week, we dive into all things yoga teacher training! Hope shares her journey offering yoga teacher training programs, including why she started her own teacher training program, and how she was able to set herself apart from other people in her area. She also shares tips for how to uphold the standards in a teacher training program and how to ensure you are offering a quality program. She talks about strategies for how to fill your programs and other business lessons she's learned throughout her journey as a teacher who trains teachers, amongst so much more. Enjoy! Listen to Part 1 of the podcast with Hope here!  Punchpass has everything you need & not