Mastering The Business Of Yoga

This week on the podcast we're talking about procrastination. Procrastination is something that many of us deal with, and arguably, something that is just part of the human experience.  I talk about tips for dealing with a specific task that you are procrastinating, as well as tips for preventing procrastination in your life in general, and the tips that I personally use to beat procrastination and get sh*t done!  If you struggle with procrastination, this episode is for you! Enjoy!  This episode of the podcast is also brought to you by Fitbizzle! Fitbizzle is a simple and affordable booking and payments system for independent yoga teachers and smaller studios. With Fitbizzle, you only pay for what you use instead of a large monthly fee. For a 1 month free trial check out fitbizzle.com/amanda. On this episode, I also talk about Yoga Business Bootcamp! Yoga Business Bootcamp is a 12-module program designed for yoga teachers who are want to create, grow or expand their yoga businesses. Whether you are a new yog

This week on the podcast I am joined by Eileen McGurty from Great Online Teaching. Taking your yoga business online is a great additional source of revenue, and a great way for people to discover you from anywhere in the world, but it can also feel really, really complicated. On this episode, Eileen shares how to plan out great content for your target market, how to make sure the content your filming will resonate with your audience, tips on equipment and how to get good lighting and sound, marketing your course once it's out there, and how to get over the perfectionism mentality and just put it out there. Enjoy! Tax season is here, and as a yoga entrepreneur, dealing with your finances, accounting, and tax preparation can take you away from focusing on the rest of your business. Doing your own books and taxes is an unnecessary risk, and you can save valuable time and money by outsourcing your accounting and tax preparation. Ceterus specializes in accounting and tax preparation for yoga businesses. This is a

Justin Harwood is the founder of Edgepoint Social and a social media expert. On this episode of the podcast, we talk all things social media. We cover how to choose the right platform(s) to be on, how to stay up to date with the new algorithm changes, batching content, getting more views on your content, and more. Justin shares some of his tips for building engagement on platforms like Facebook, Instagram, Pinterest and Twitter, as well as the power of chat bots. We talk about Facebook ads vs. Instagram, whether or not they are right for, and why being successful on social media all comes down to testing what will work with your audience. Enjoy! This episode of the podcast is brought to you by FavYogis. Here’s a business tool that’s really going to change the lives of yoga teachers…. Do you teach yoga? Then this is the app for you. The FavYogis app puts control and freedom in your hands. Update your class schedule, offer YOUR OWN classes ANYWHERE, ANYTIME; and GET PAID all from your phone!   No more updating

Jack Boken is a Canadian yoga teacher and the founder of Happy Jack Yoga. Jack came to yoga from the corporate world, and spent months traveling the world teaching yoga and playing his guitar. When we got back to Canada, he dove into building his business and figuring out what he wanted to do. Since then, Happy Jack Yoga has grown into a global brand offering trainings and retreats around the world. On this episode of the podcast, Jack and I talk about following your heart and doing what feels authentic to you. We also talk about how to build a successful global business, what Jack's day-to-day life looks like, how to be a successful yoga teacher, and to how to build your business in an authentic way that is real to you. Jack gives tips for creating connection with your students and how to maintain loyal customers.  Enjoy! This episode of the podcast is brought to you by FavYogis. Here’s a business tool that’s really going to change the lives of yoga teachers…. Do you teach yoga? Then this is the app for you.

Josh & Jenna's yoga journey started with practicing Bikram Yoga, and their passion for the practice led them to own a studio in Red Deer, AB. After owning the studio for a number of years, they decided to take their life, their kids and their business on the road. They sold their yoga studio and began building an online business where they teach yoga teachers and yoga studio owners how to run successful businesses. On this episode of the podcast, we talk about tips for owning a successful yoga studio, how to get yoga teacher jobs while traveling, the importance of getting paid for what you do, and how to sell your products and services as a studio or teacher. Josh and Jenna have a lot of experience with the business of yoga and we dive deep into the business of both owning a successful yoga studio and being a successful + sustainable yoga teacher. Enjoy! This episode of the podcast is brought to you by FavYogis. Here’s a business tool that’s really going to change the lives of yoga teachers…. Do you teach

Justin Cooper is a personal trainer, yoga teacher, the host of the Kula Wellness podcast, and the co-founder of Kula Wellness. Justin came to yoga while working in the restaurant industry and his passion for health and wellness took him in the direction of doing a masters of holistic counselling and psychology. He dove into the program, and started doing personal training. His personal training business picked up to the point where we was able to quit his restaurant job. Along the way, Justin realized that the masters program wasn't what he wanted to do, so he quit that to travel SE Asia, where he took his yoga teacher training.  When Justin came back from SE Asia, he dove into entrepreneurship and co-founded Kula Wellness with his partner. On this episode of the podcast, Justin and I talk about building a successful business in your community, as well as online. We also talk about finding clients, building up your cliental, setting boundaries, preventing burnout, and more. Justin also shares the process of s

Andrew Gordon is a yoga teacher, former studio and the host of the Yoga Moves You Podcast, joining me from Charlotte, North Carolina. Andrew came to yoga after a family tragedy, and found that it changed his life for the better to the point that he wanted to share yoga with the world as a teacher.  After getting his teacher training and beginning to teach, Andrew dove into studio ownership. On this episode, he shares the struggles and challenges of being a yoga studio owner, and why he ultimately sold the studios he owned, as well as some of the most important lessons he learned through the journey.  Since selling his yoga studio, Andrew has dove into running the Yoga Moves You Podcast. Andrew shares why he decided to make this change, what life as a podcast host is like, as well as what he's learned through running his podcast.  Enjoy! This episode of the podcast is brought to you by FavYogis. Here’s a business tool that’s really going to change the lives of yoga teachers…. Do you teach yoga? Then this is th

This week on the podcast I am joined by Colynn Vosburgh from Frik-Shuhn Yoga. Colynn came to yoga from a nursing background, and after discovering her love of teaching, she quit nursing and med school to dive into teaching full-time. From there, she transitioned into teaching yoga teachers and working as a business coach. On this episode, we dive into the power of investing in yourself and how it will pay back once you do it. Investing in yourself can come in a lot of different forms, but we really dive into the power of a great business coach, because part of what helped Colynn dive into her full-time yoga teacher career was hiring a business coach. We discuss the importance of defining what you want with your life and your career, getting clear on the fears that are holding you back, and how to break through them in order to figure out how to be successful in the yoga industry. We also talk about how to break through limiting beliefs around making money, learning to trust your intuition, and turning your "f

On this episode of the podcast, I'm joined by Kristen Sweeney from Edge of the Mat. Kristen came to yoga from an acting and performing background, and since then has grown her business to teaching yoga and supporting yoga teachers to help them grow their businesses. On this episode, Kristen and I dive into the yoga of money. The biggest complaint we hear from yoga teachers is that they are overworked and underpaid and we both firmly believe that it's possible to make money in the yoga industry! We chat about how we can reframe our thoughts around money, and Kristen shares tips for shifting your perspective around money, including shifting thoughts around non-attachment, and the scarcity mindset. She also talks about tips for getting jobs as a yoga teacher, and how to ask for a raise. Finally, we discuss the pros and cons of being online in a profession where we encourage being present, and how we can find the balance between being present for our students and building a following and additional revenue stream

On this episode of the podcast, I'm joined by Brytta Byers from Xanadu Yoga. Brytta is a traveling yoga teacher, who is currently based in Chicago. Brytta came to yoga from an acting background, and fell in love with teaching in Greece. Since then, she has combined her love of yoga and travel and formed her company Xanadu Yoga, where she helps yoga teachers get jobs teaching around the world. She has taught and studied yoga around the world, traveling to Ireland, Greece, Aruba, and many other places. Brytta is passionate about helping refugees, and she also just helped a yoga studio open in Chicago, called Studios FUZE. On this episode, Brytta shares about her love of travel and yoga, tips for getting an international teaching job, what it's like to teach yoga to refugees, what she's learned through helping open a yoga studio, and more. Enjoy!  This episode of the podcast is brought to you by FavYogis. Here’s a business tool that’s really going to change the lives of yoga teachers…. Do you teach yoga? Then th

Awilda Rivera is a yoga teacher based in Atlanta who specializes in kids yoga and running retreats! On this episode of the podcast, Awilda shares her journey as a kids yoga teacher. She shares tips for getting certified as a kids yoga teacher, the challenges of starting a kids yoga program, and tips for being successful as a kids yoga teacher. Awilda and I also chat about being a yoga instructor vs. a yoga teacher, and how to embody yoga on and off the mat, while still charging what you're worth and making a sustainable living as a yoga teacher. Finally, we chat about running successful yoga retreats, and everything that Awilda has learned from leading a number of successful yoga retreats! She shares tips for budgeting your time and energy, setting deadlines for pricing, and how to plan a successful international retreat. Enjoy!  Here’s a business tool that’s really going to change the lives of yoga teachers…. Do you teach yoga? Then this is the app for you. The FavYogis app puts control and freedom in your h

Patricia Lohan is a yoga teacher, female entrepreneur, and a feng shui expert! On this episode of the podcast, Patricia talks about how feng shui for yoga teachers and yoga studio owners. We talk about how to align your workspace with your career goals, how to create a yoga studio that aligns with your goals, and how to reframe the way you think about abundance and making money.  Patricia also shares how feng shui always starts at home, and shares ways to improve your feng shui from the comfort of your home, whether it is cleaning up your space, or rearranging your area to focus on a different area of your life.  I hope that you learn as much as I did in this episode!  Enjoy! This episode of the podcast was brought to you by YogaBossBabe. YogaBossBabe is a monthly subscription service designed for female entrepreneurs. You get a box of goodies that help support your business delivered to your house every single month. To get started with YogaBossBabe, visit www.yogabossbabe.com and use code MBOM for a discoun

Crystal Gray is a yoga teacher, yoga business coach, and the founder of Yoga Goddess Academy. Crystal has been teaching for a number of years, and has gone from owning a yoga studio to running teacher trainings, to transitioning everything online. On this episode, Crystal and I talk about everything from how to tap into the divine feminine, the importance of collaboration over competition, how to find your niche in the yoga industry, and how to create a successful business online. Enjoy!  This episode of the podcast is brought to you by FavYogis! FavYogis has been sponsoring the podcast for a while now, and if you haven't tried out their app, you definitely should. FavYogis allows yoga teachers to post regular class schedules, one-time offerings, workshops and retreats, and allows students to easily find these offerings. They have also added some exciting new features that I'm excited to share with you, including the ability to register and pay for classes right from the app, send donations or tips to teacher

Kelly Smith is a yoga teacher, a yoga teacher teacher, the founder of Yoga for You Online and the host of the Mindful in Minutes podcast! On this episode of the podcast, Kelly shares how she grew her yoga business by owning a yoga studio in small town Missouri, how she built a following, and how she has transitioned it all online when she moved to Grand Rapids, Michigan. Kelly believes that a great yoga class is not simply a class, but a yoga experience, and on this episode, she shares how to create a great yoga experience for your students. With Mindful in Minutes, Kelly creates weekly meditations that are 20 minutes or less that she shares online with her students. When it comes to creating a great meditation, it comes back to creating an experience and telling a really good story. She walks us through some of the key steps to creating a really great guided meditation experience.  Finally, Kelly and I talk about the power of accepting that as a yoga teacher, you will never be perfect and it's okay to just b

On this episode of the podcast, I'm reflecting on 2017! A practice I've gotten into in all aspects on my life is to reflect on the previous year before I head into the new year. This is a great way to look at where you've been, how far you've come, and to help set goals for the upcoming year. During the episode, I talk about where I've been, highlights and lowlights of the year, how M.B.Om and my business has grown, what I've learned and more. I also share what's on the agenda for next year, and a couple of upcoming offerings that I am very excited to be launching!  Enjoy! This episode of the podcast is brought to you by YogaBossBabe! YBB is a monthly lifestyle subscription box for passionate and motivated female yoga entrepreneurs who want to build and grow their business. Each month you receive a box of goodies to keep you on track and feeling inspired with your business. For more information, please visit www.yogabossbabe.com and use promo code MBOM15 to get 15% off your first box. This episode of the pod

Gregory Ormson is a yoga teacher, writer, and a motorcycle enthusiast! On this unique episode of the podcast, Gregory and I chat about his story becoming a yoga teacher and what inspired him to create his signature program: Yoga & Leather. Yoga & Leather is a unique offering based out of a Harley Davidson store in Arizona where Gregory teaches yoga to motorcycle riders. Gregory shares the links between riding motorcycles and yoga, including balance, mobility, and feeling relaxed while riding a bike that weighs so much more than you. Gregory teaches at the Harley Davidson shop because this is a place where motorcycle riders feel comfortable. He does his best to make them feel comfortable in the setting, by allowing them to show up as they are. Gregory also teaches classes that are geared towards the muscles that are tighter from riding motorcycles and are geared towards people who don't normally practice yoga. On this episode, Gregory and I discuss how to find a niche that you resonate with and how to

Dr. Ariele Foster is the founder of Yoga Anatomy Academy, and has been practicing yoga since a young age, as she has a grandmother who is a yoga teacher and practitioner. After living at the Kriapulu Institute as a seva, Ariele was inspired to become a yoga teacher and begin teaching. After suffering an injury, she decided to get her doctorate in physical therapy, and is now a practicing yoga teacher and physical therapist.  On this episode, Ariele and I talk about some of the common wording that yoga teachers can shift to be more anatomically correct. We discuss the anatomy of the shoulders, lumbar spine, and the feet, amongst other things. Ariele and I also delve into the business of yoga and how to create a streamlined brand when you have more than one topic of interest!  Don't miss this episode! This episode of the podcast is brought to your by Ceterus. As a yoga entrepreneur, dealing with your finances, accounting, and tax preparation can be a headache. Ceterus specializes in accounting for yoga studios

On this episode of the podcast, I am joined by the CEO of Ardor SEO, Kris Reid. Kris is from Australia originally, but is joining me from Cambodia, where he currently calls home. Kris has been working in digital marketing and SEO for a number of years, and shares how he got into SEO and started Ardor. On this episode, we talk about some basic SEO concepts, like backlinks, SEO vs. SEM, keywords, and the importance of page ranking. We also talk about white hat vs. black hat, and what Google looks for when they are ranking your website. Kris also dives into some tips on how to to improve the SEO on your website, the importance of a morning routine for an entrepreneur, and how to sell yourself confidently as a yoga teacher. Enjoy! This episode of the podcast is brought to your by Ceterus. As a yoga entrepreneur, dealing with your finances, accounting, and tax preparation can be a headache. Ceterus specializes in accounting for yoga studios and takes care of all of that work for you, while giving you full access t

I am so excited to be joined by the founder of YogaBossBabe, Liz Nguyen. On this episode, Liz shares her journey as a yoga teacher, doing her YTT at Core Power Yoga and then completing a 2 year yoga therapy program from LMU. We talk about how she successfully started a corporate yoga business, and then became inspired to create YogaBossBabe, a monthly subscription service for yoga entrepreneurs.  We talk about everything from getting yourself out there as a new yoga teacher, to finding your teaching voice, to how to get corporate yoga gigs, advice for new yoga teachers, as well as what Liz has learned from creating YogaBossBabe.  Enjoy! This episode of the podcast is brought to your by Ceterus. As a yoga entrepreneur, dealing with your finances, accounting, and tax preparation can be a headache. Ceterus specializes in accounting for yoga studios and takes care of all of that work for you, while giving you full access to your financial data and benchmarked reporting through their platform, Ceterus Edge, which

On this episode of the podcast, I am joined by Arianne Traverso from Bizzy Yogi and the Yoga Expo in Miami. Arianne came to yoga from the graphic design and marketing world, and has been teaching yoga for over 15 years. On this episode, Arianne and I chat about her experience as a yoga teacher, a yoga studio owner, a mentor for yoga teachers, and the founder of Bizzy Yogi. Arianne and I chat about the importance of sales funnels and how you can set up an effective sales funnel, the importance of digital marketing and how you can create an online presence, as well as why it's important to have multiple revenue streams and how to create a side hustle that makes you money doing something that you love. One of the big lessons that Arianne shares in this episode is to bring harmony into your business. Take what you learn on the mat and bring it into your life off the mat and into your business. Enjoy! This episode of the podcast is brought to your by Ceterus. As a yoga entrepreneur, dealing with your finances, acc