Mastering The Business Of Yoga

This week on the podcast I am joined by Brit Kolo from Marketing Personalities. After spending years working as a marketing coach, Brit created her own business where she studied the 16 Myers-Briggs (MBTI) personality types and determined what the best marketing strategy is for each of them. On this episode, Brit and I talk about Marketing Personalities, including why this important, how we can use our individual marketing personality to our benefit in our businesses, and how to start saying "no" to the things we think we should be doing in our businesses but aren't serving us. Brit also goes through my MBTI personality type - ENJF - and gives some examples of the type of marketing that ENFJ's (like me!) should be doing in their businesses. This was a really eye opening episode for me, and since implementing the strategies of my marketing personality into my business, I've seen a ton of shifts away from the things I think I should be doing and towards the marketing strategies that excite and light me up most.

This week on the podcast I am joined by Danni Pomplun, who joined me all the way from San Francisco, CA. Danni is a full-time yoga teacher who runs a successful business both in San Francisco and online. He is a yoga teacher, yoga teacher trainer, podcast host and so much more.  On this episode of the podcast, Danni shares his journey getting into yoga and what inspired him to become a yoga teacher. He also talks about why he decided to take the leap into teaching yoga full-time, what that journey and transition has been like for him, and what he's learned along the way. Danni talks a lot about the importance of the teachings of yoga, and integrating them into our lives and our personal practice. We also talk about authenticity and how to teach from a place of authenticity and become an authentic yoga teacher.  Enjoy!  Want to join me on a tropical adventure in Costa Rica this fall? Meghan Pherrill and I are co-leading a retreat for yoga teachers at the beautiful Bodhi Tree Yoga Resort November 2-9, 2019 an

This week on the podcast, I am joined by Rachel Schumont from The Yoga Counsel. Rachel came to yoga from a legal background and after making a drastic career change and becoming a yoga teacher, Rachel realized that a lot of yoga teachers needed help with the legal side of being a yoga entrepreneur and running a yoga business.  On this episode, we talk about what legal entity your business should be classified as, the legal side of naming and trademarking your business, as well as what needs to be on our websites. We also talk about liability insurance, waivers, what to look for in your contracts with studios, and much more.  If you've felt overwhelmed with the legal side of your yoga business, don't miss this episode!  Enjoy! Want to join me on a tropical adventure in Costa Rica this fall? Meghan Pherrill and I are co-leading a retreat for yoga teachers at the beautiful Bodhi Tree Yoga Resort November 2-9, 2019 and we'd love for you to join us. Learn more here! This episode is brought to you by BeYogi. BeYo

This week on the podcast I am joined by Rachel Scott! Rachel is a yoga teacher, yoga teacher trainer, curriculum developer, author, and business coach. On this episode, Rachel shares her journey as a yoga teacher, and a teacher trainer, as well as how she went from surviving to thriving in the yoga industry. Rachel shares tips for creating great teacher trainings, including marketing, curriculum development, and execution, as well as some of her top yoga business tips.  Enjoy! -------- Want to join me on a tropical adventure in Costa Rica this fall? Meghan Pherrill and I are co-leading a retreat for yoga teachers at the beautiful Bodhi Tree Yoga Resort November 2-9, 2019 and we'd love for you to join us. Learn more at www.mbomyoga.com/retreats I am super excited to announce a new partnership with Schedulicity! Schedulicity is an online booking software that allows you to do everything from booking clients, to taking payments, to communicating with your clients. This week’s Schedulicity hot tip of the week i

This week on the podcast I am joined by Charlie Reid. Charlie is a personal trainer in San Francisco who offers a custom-tailored approach to fitness. On this episode, Charlie shares how he got into personal training and how he built up a successful private personal training business. Charlie talks about the importance of being great at what you do, caring about your clients, and how being passionate are the keys to running a successful business in the personal training industry. We also talk about the overlaps between the personal training and yoga industry, and what yoga teachers can learn from Charlie's business. Finally, we talk about the benefits of strength training as a yogi, and how to get started with a strength training practice. Enjoy! Learn more about the training in Golden at Golden Lotus Yoga Studio: https://goldenlotusyogastudio.com/trainings/ Want to join me on a tropical adventure in Costa Rica this fall? Meghan Pherrill and I are co-leading a retreat for yoga teachers at the beautiful Bodhi

This week on the podcast I am joined by Kristen Williams. Kristen is the founder of K10 Yoga Coop, the Winston Salem Yoga Festival and Yoga Evolving Now. She has traveled the world and is passionate about bringing community together through yoga!   On this episode, we talk about how Kristen has combined her love of yoga with her love of travel, the process of starting a yoga coop, what it's been like to start a yoga festival from scratch, and the business lessons she's learned through all of her different ventures.   Enjoy!   Learn more about Kristen at https://wsyogafest.com/ and https://k10yoga.com/   --- This episode is brought to you by BeYogi. BeYogi is an online resource dedicated to providing yoga teachers and students with the inspiration and information and insurance they will need during every step of their yoga journey. BeYogi has drawn from their knowledge of the yoga world to not only create incredible content, but to also provide yoga and wellness professionals with the insurance coverage they

This week on the podcast I am joined by Kremena Yordanova from YorYoga. Kremena is originally from Bulgaria, but joined me from the Netherlands. Kremena took her first yoga class when she moved to the Netherlands in 2006, and she soon realized that with a regular practice, yoga could be life changing. She began teaching yoga in 2008 and has been teaching ever since. Now, she teaches weekly yoga classes, special workshops, events and retreats. On this episode, we talk about how Kremena built her yoga business in The Hague, how to find your authentic voice as a yoga teacher, how to create meaningful relationships on and off the mat, the business lessons she's learned throughout her career and much more. Enjoy! --- This episode is brought to you by BeYogi. BeYogi is an online resource dedicated to providing yoga teachers and students with the inspiration and information and insurance they will need during every step of their yoga journey. BeYogi has drawn from their knowledge of the yoga world to not only create

This week on the podcast I am joined by Jenny Shih. Jenny is a business coach who has taught more than 25,000 women how to earn a full-time income working 30 hours per week or less as online, service-based entrepreneurs. For most of her time in business, Jenny was debilitatingly sick and at some points was only able to work a few hours each week. As the household breadwinner, Jenny found strategic ways to ensure her business remained highly profitable while also giving her the much-needed time to heal. Drawing on both her decade of experience in high tech and her training with Martha Beck and spiritual teacher Byron Katie, Jenny guides her clients through a no-fluff, step-by-step approach to creating thriving businesses they love without having to work long hours or make huge sacrifices. On this episode, Jenny shares her journey from full-time employee to working 30-hours a week online and making 6-figures. We talk about everything from how to identify opportunities and create your first project to how to m

This week on the podcast I am joined by Katie Brauer. Katie is a yoga teacher, a former professional snowboarder, a former executive of the fastest growing boutique yoga studio in the US and the creator of The Yoga Professional Incubator. On this episode, Katie and I talk about yoga, the business of yoga, why it's important to be an "entrepreneur" in the yoga industry, as well as the money side of yoga and how we can blend money and spirituality in a way that feels authentic, and much more. Enjoy! Want to join me on a tropical adventure in Costa Rica this fall? Meghan Pherrill and I are co-leading a retreat for yoga teachers at the beautiful Bodhi Tree Yoga Resort November 2-9, 2019 and we'd love for you to join us. Learn more here! This episode is brought to you by BeYogi. BeYogi is an online resource dedicated to providing yoga teachers and students with the inspiration and information and insurance they will need during every step of their yoga journey. BeYogi has drawn from their knowledge of the yoga

This week on the podcast, I am very excited to be catching up with Jules Mitchell. Jules was a guest on season one of the show and we talked about her background in biomechanics, how she incorporated biomechanics into her yoga teaching, and how to find your specialty as a yoga teacher.    In this episode, Jules shares how her yoga business has evolved over the past three years to focus more on workshops and trainings that she teaches around the world, the process of writing and publishing her book, and the challenges facing the yoga industry when it comes to money.    ---- Want to join me on a tropical adventure in Costa Rica this fall? Meghan Pherrill and I are co-leading a retreat for yoga teachers at the beautiful Bodhi Tree Yoga Resort November 2-9, 2019 and we'd love for you to join us. Visit mbomyoga.com/retreats for info! ---- This episode of the podcast is brought to you by Schedulicity! Schedulicity is an online booking software that allows you to do everything from booking clients to taking payment

You've heard on previous episodes about the retreat I'm co-leading this fall in Costa Rica with Meghan Pherrill. We wanted to take listeners behind the scenes and let you hear everything that went and is going into putting it together. Notes from this episode: How yoga helped Meghan overcome depression and why she decided to become a yoga teacher My story of finding yoga and deciding to become a yoga teacher The idea behind bringing together yoga teachers and helping them grow their businesses and brands Why Costa Rica? Breaking down what you can expect at the retreat Learn more about Meghan at balancebymeghan.com Learn more about the retreat at mbomyoga.com/retreats Learn more about the resort at bodhitreeyogaresort.com

This week on the podcast, I am joined by Peter Akkies from No More Newsletters. Peter helps yoga studios sell more memberships and delight their students by automating their email marketing.    On this episode, we talk about why yoga studios should get rid of the email newsletter and start automating their email marketing in a more targeted way that will actually get clients coming back to the studio. Peter shares the top ways to automate your emails, tips and tricks for getting more engagement with your email marketing, and why being strategic with email marketing is important for your yoga business. Enjoy! ---- Want to join me on a tropical adventure in Costa Rica this fall? Meghan Pherrill and I are co-leading a retreat for yoga teachers at the beautiful Bodhi Tree Yoga Resort November 2-9, 2019 and we'd love for you to join us. Visit mbomyoga.com/retreats for info! ---- This episode of the podcast is brought to you by Schedulicity! Schedulicity is an online booking software that allows you to do ev

This week on the podcast, I am joined by the co-founder of American Yogi, Mike Sussman. Mike started American yogi with his brother last year after seeing the need to make yoga more accessible for veterans, first responders, non-typical yogis and men. In this episode, Mike shares the story of his brother recovering from a broken back with yoga, finding yoga himself, and experiencing the life-changing effects of consistent practice. We also discuss the process of creating a yoga brand and how to make a movement beyond your products. Enjoy! ----  Want to join me on a tropical adventure in Costa Rica this fall? Meghan Pherrill and I are co-leading a retreat for yoga teachers at the beautiful Bodhi Tree Yoga Resort November 2-9, 2019 and we'd love for you to join us. Learn more at mbomyoga.com/retreats ---- I am super excited to announce a new partnership with Schedulicity! Schedulicity is an online booking software that allows you to do everything from booking clients, to taking payments, to communicating with y

This week on the podcast I am joined by Susanne Rieker. Susanne Rieker is a yoga teacher, traveler and entrepreneur on a mission to teach yoga teachers & spiritual entrepreneurs how to build a successful online presence. She’s been working in digital marketing for 20 years and is now living mostly in Bali. Susanne is passionate about supporting yoga teachers on their online journey, using both her expertise and her understanding of the yoga world to help you find your digital marketing dharma. In this episode, we talk about the value of websites and top tips for creating your website as a yoga teacher. Susanne shares the top things to include in a great yoga website, as well as what to avoid. Enjoy! ---- Want to join me on a tropical adventure in Costa Rica this fall? Meghan Pherrill and I are co-leading a retreat for yoga teachers at the beautiful Bodhi Tree Yoga Resort November 2-9, 2019 and we'd love for you to join us. Learn more at mbomyoga.com/retreats ---- I am super excited to announce a new partn

This week on the podcast I am joined by Susi Hately. Susi has a B.Sc. in Kinesiology with a focus on Exercise Physiology, is a yoga teacher, a yoga therapist, and a lover of anatomy and functional movement. After working in occupational therapy and at a pain center, Susi combined her passion for helping people feel good in their bodies with yoga. Now, Susi runs a business called Functional Synergy where she trains yoga teachers to feel more comfortable and confident with anatomy and working with different and unique bodies.  On this episode, Susi and I talk about her journey from a kinesiologist to a yoga teacher and how she was able to blend her passion for her yoga with her passion for pain management. We also talk about how Susi has been able to create a successful business training yoga teachers on better, more functional anatomy, and some of the areas of asana that we may not be teaching correctly.  Enjoy! ------ Want to join me on a tropical adventure in Costa Rica this fall? Meghan Pherrill and I are c

This week on the podcast I am joined by Mado Hesselink. Mado is a yoga teacher, a mother, a yoga business coach, and the host and founder of the Yoga Teacher Resource podcast. I had the pleasure of being a guest on Mado's podcast a couple of months ago, and she is a delight to talk to. Her and I very much have similar beliefs when it comes to the yoga industry, and I'm excited to share this episode where we're talking about how to change the yoga industry from the inside out. What does that mean? It means that as yoga teachers, we think about how we have to teach in yoga studios and there aren't other options for us, but on this episode, Mado shares how we can become more empowered as yoga teachers to be entrepreneurs. We can be selective about where we teach, how we spend our time and start making more money by offering our teachings outside of the studio space and in other areas of the community. We also talk about business lessons for yoga teachers, what Mado has learned through her career, and more! Enjoy

This week on the podcast I am joined on the podcast by Tara Newbigging from Canmore, Alberta. She is the founder of BooTy and Studio B and you may remember Tara from all the way back in season 1. I had the pleasure of chatting with Tara as one of my very first episodes that I did for M.B.Om, and on that episode we talked all about how she stepped outside of the box to create her own fitness brand, BooTy. Since then, Tara has trained BooTy leaders around the world, as well as opened a home studio in Canmore called Studio B.   On this episode, Tara and I talk about what it was like to grow her brand and her business, train other teachers around the globe, and what it's been like to open a yoga & fitness studio in a small town. Tara talks about business lessons and what she's learned through the process of growing her business, and much more.   Enjoy!   ------ Want to join me on a tropical adventure in Costa Rica this fall? Meghan Pherrill and I are co-leading a retreat for yoga teachers at the beautiful Bod

This week on the podcast I am joined by Sandy Fernandez. Sandy is a yogi, a yoga teacher, and the founder of Karmic Currency. Sandy gives clients a holistic and spiritual approach to dealing with finance and money, and helps them to understand how to unlock chakra energy to manifest success and abundance in their personal and professional lives. Sandy is also the author of Karmic Currency, Chakras and Money, which outlines how each chakra plays a role in your life allowing you to create and attract abundance and opportunities.   On this episode, we talk about money mindset, how to unblock chakra energy to manifest success and abundance in your business and in your personal lives, and of course, we dive deep into the business of yoga. Sandy also shares about her book, and how you can shift your money mindset using the chakras. Enjoy!  ---------- Want to join me on a tropical adventure in Costa Rica this fall? Meghan Pherrill and I are co-leading a retreat for yoga teachers at the beautiful Bodhi Tree Yoga Re

This week on the podcast I am joined by Kristine Divall who is a yoga teacher, a mother, and the co-founder of Vinyasa Yoga for Youth. On this episode, Kristine shares what it was like to start Vinyasa Yoga for Youth, a yoga non-profit that brings yoga to schools with troubled yoga in cities across Canada. She shares the challenges of starting a yoga business in the non-profit sector, as well as the challenges of working with youth in schools, including getting connected with schools, getting the necessary certifications and checks to work with youth, and then finding teachers to teach classes. She also shares what she's learned about the power of word of mouth marketing, the importance of sharing our passions, and having a clear mission with your business. Finally, she shares tips for other yoga teachers interested in starting a yoga non-profit, as well as some of the biggest business lessons she's learned through her career as a yoga teachers and business owner.  Enjoy!  Want to join me on a tropical advent

This week on the podcast I am joined by Marjolaine Savoie. Marjolaine is originally French Canadian, but joined me all the way from Berlin, Germany. She is the founder of Morning Marjolaine and the Living Mindfully Podcast. She is also a mindfulness coach and yoga teacher, and on this episode we talk about being a successful yoga teacher, being a podcast host, how to build a business that resonates with your clients, as well as how to frame your teaching as entrepreneurship.  Marjolaine also shares tips that she has learned from her yoga career, as well as from working with yoga teachers 1-on-1, about how to grow your business and succeed as a new yoga teacher. Enjoy!  I am super excited to announce a new partnership with Schedulicity! Schedulicity is an online booking software that allows you to do everything from booking clients, to taking payments, to communicating with your clients. I personally love Schedulicity because I can do all of my booking through one easy platform. This week's Schedulicity hot ti