Mastering The Business Of Yoga

This week on the podcast, I am joined by the co-founder of American Yogi, Mike Sussman. Mike started American yogi with his brother last year after seeing the need to make yoga more accessible for veterans, first responders, non-typical yogis and men. In this episode, Mike shares the story of his brother recovering from a broken back with yoga, finding yoga himself, and experiencing the life-changing effects of consistent practice. We also discuss the process of creating a yoga brand and how to make a movement beyond your products. Enjoy! ----  Want to join me on a tropical adventure in Costa Rica this fall? Meghan Pherrill and I are co-leading a retreat for yoga teachers at the beautiful Bodhi Tree Yoga Resort November 2-9, 2019 and we'd love for you to join us. Learn more at mbomyoga.com/retreats ---- I am super excited to announce a new partnership with Schedulicity! Schedulicity is an online booking software that allows you to do everything from booking clients, to taking payments, to communicating with y