Entrepreneurs In Training | Fail Your Way To A Freedom Lifestyle | Create Online Businesses

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Synopsis

Experience what it’s really like to start and build an online business. We are Paul and Catherine Middlebrooks. The show is a real-time document of our progress. We forge, fail, and stumble forward in our goal to transition from full-time employees to full-time online entrepreneurs. Each episode we explore a theme, give some tips, share our recent accomplishments and upcoming goals, and we end each show discussing how it all feels (thanks, Catherine). We are not entrepreneurial experts, but we do take and test the advice of many expert how-to shows, like Internet Business Mastery, Smart Passive Income, Entrepreneur on Fire, Fizzle. Come along as we fail our way to freedom.

Episodes

  • EIT 029: Draw Like Me with Arp Laszlo

    16/01/2015 Duration: 53min

    Show notes: http://www.entrepreneursintraining.net/how-to-learn-to-draw-arp-laszlo Arp Laszlo is transforming his passion for art into a business called Draw Like Me, an art tutorial website where you get to choose your mentor. He also blogs on his Work At Home Rebel blog, and runs Sunrise Pro Websites. During our interview in this episode, we reach back to his entrepreneurial beginnings and look toward the horizon.

  • EIT 3&3: Should You Start a Blog for Your Online Business?

    13/01/2015 Duration: 10min

    Show notes at http://www.entrepreneursintraining.net/33-start-blog/   Do you know an aspiring entrepreneur who doesn’t blog? Is blogging necessary to succeed as a solopreneur? In this episode, I discuss opinions whether blogging should be a strategy for your online business.

  • EIT 028: Bait and Hook: Business Model Generation Canvas

    09/01/2015 Duration: 34min

    Shownotes with links and details at www.entrepreneursintraining.net/28 We used the Business Model Generation canvas to develop our online yoga business model. In this episode we distinguish a business plan versus model thanks to Steve Blank, describe the BMG canvas, and walk you through a canvas example using our own bait and hook business model. The business model generation canvas has 9 building blocks: Customer segments: Who are you selling to? Value Proposition: What are you selling? Channels: How do you reach your customer segments to deliver your value proposition? Customer relations: What Type of relationship will your business have with its customers? Revenue Streams: How do you make money? How do customers pay for what you are selling? Key resources: What are the most important assets to make your business work? Key Activities: What are the most important things your business must do to succeed? Key partners: Who will you partner with to make your business work? Cost Structure: What are the costs to

  • EIT 3&3: Maximize Strengths Or Improve Weaknesses?

    06/01/2015 Duration: 09min

    Lots of links to the sources I used, in the show notes http://www.entrepreneursintraining.net/33-strength-weakness/ A business coach these days might tell you to focus on strengths, not weaknesses. That is, build on your strongest skills to maximize your success as an entprenreneur. A business coach 20 years ago might tell you to work on improving your weaknesses. That is, compensate for skills you lack. In this episode I explore which coach is right, or whether both are right in different situations.

  • EIT 027: How To Earn Money Writing Online with Allison Marin

    02/01/2015 Duration: 49min

    Shownotes with links and details at www.entrepreneursintraining.net/how-to-earn-money-writing-online Allison Marin is a neuroscience Ph.D. turned freelance science writer. By definition, an entrepreneur. For example she's written about treatments for macular degeneration, parkinson's disease, and other topics in neuroscience. In this episode we explore we talk about what made her decide to learn how to earn money writing online, what it has been like for the first two years, strategies she uses, her lifestyle, and more.

  • EIT 3&3: Does Facebook Advertising Work? Pros and Cons

    30/12/2014 Duration: 11min

    Show notes with lots of relevant links at http://www.entrepreneursintraining.net/33-facebook-ads-pros-cons/  The days of free exposure on facebook are essentially over. That is to say, when your company makes a facebook page, and a user “likes” your company’s page, chances are slim a status update from your company will be seen in a user's timeline. In other words, your company’s organic reach is low. Since you now have to pay for Facebook ads, it's a good time to ask yourself, does Facebook advertising work? Facebook recently claimed organic reach was at 16% - meaning 16% of the people who liked your company page will see your post. But recent analysis suggested the number is closer to 6%. And the number continues to decline. What's happened? The problem seems to be facebook users are “like” crazy- they tend to “like” a ton of pages. That means there’s way too much appearing in their timeline to pay attention to everything, and they’re less lik

  • EIT 026: One Death, Two Births, and a Pivot

    26/12/2014 Duration: 34min

    Shownotes with links and details at www.entrepreneursintraining.net/26 Our first major shift in business strategy is official! Rest in peace, Making Mealtime, you taught us so much about online business. Hello, two new business ideas. Here’s a healthier diet, Entrepreneurs in Training. A lot to talk about on the show, change is in the air!

  • EIT 3&3: Explore or Exploit a Market?

    23/12/2014 Duration: 11min

    Shownotes at www.entrepreneursintraining.net/33-crowded-market Many successful companies were founded via invention or by creating a new market for a product. These first-to-market companies enjoy a first mover advantage. Conversely, many successful companies were founded by exploiting a niche in a crowded market. These fast follower companies enjoy a second mover advantage (or a late mover advantage). I was curious which strategy most often leads to success. In this episode I discuss three first mover advantage examples and three late mover advantage examples (or fast follower advantage)with the help of Howard Schultz, Randy Travis, and a female British voiceover artist of course. First Mover Advantage Examples Velcro was invented by George de Mestral when he studied how burrs stuck so well to his dog and his jacket. Jeff Bezos held most of his meetings in Barnes n' Noble when developing Amazon.com. Mike Ramsay and Jim Barton Founders at Work: Stories of Startups' Early Daysco-founded TiVo. Joshua Parkinson

  • EIT 025: Still Failing After All These 7 Months

    19/12/2014 Duration: 54min

    Shownotes with links and details at www.entrepreneursintraining.net/25 Holy Monarch! We've been spinning our pseudo-entrepreneurial wheels for seven months now. Where the heck are we? In this episode we celebrate, lament, laugh, and cry. All that to convince ourselves this is the right

  • EIT 3&3: Your Heroes Were Failures

    16/12/2014 Duration: 04min

    Shownotes at http://www.entrepreneursintraining.net/33-fail-first/ Failure is a hot topic in entrepreneurship right now. Heck, our tagline here is "Fail Your Way to Freedom", as you see above. But of course failure is hard and nobody enjoys it. Maybe that's why the lean startup method focuses on maximizing failure rate (to improve your product as quickly as possible). But we all experience failure. Successful or famous entrepreneurs are no different. Get out your famous entrepreneurs list. Look it over. Those can all be filed under "entrepreneur success stories." But they should also be filed under "entrepreneur failure stories." Successful entrepreneurs possess resilience. It's evident when you consider how many have failed and recovered on their way into history books. In the podcast I discuss three examples. Here are brief summaries: A Bill Gates Failure You know the company Traf-O-Data, right? Neither do I. That's because it was Bill Gates failed attempt to start a business. The ideas was to process and a

  • EIT 024: LinkedIn for Your Online Business: Beginners Guide

    12/12/2014 Duration: 59min

    Shownotes with links and details at Entrepreneurs In Training episode 24   In this episode we talk about how to use LinkedIn for your online business- a sort of LinkedIn guide for beginners. We discuss strategies to grow your business like creating a great profile, getting recommendations, forming groups, and creating slideshare presentations. Infographic comparing LinkedIn with other social media. Lots of tips and tricks from Hubspot. For corporations, LinedIn drives more website traffic than other social media. Dave Kerpen would choose LinkedIn over other social media. A guide to optimize your profile. More profile optimization. Jeff Bullas says providing a profile image increases views by 11 times. Create a page for your company. When to post on LinkedIn. Endorsements are kind of worthless. Recommendations are worth a bit more. Lewis Howes made his money using LindedIn groups. Slideshare might be the most powerful way to use LinkedIn.

  • EIT 3&3: Is Your Business Idea Good?

    09/12/2014 Duration: 07min

    Shownotes with links and details at www.entrepreneursintraining.net/33-idea Will your entrepreneurial business idea succeed or fail? In this episode, I explore three signs your idea will pave the road to entrepreneurial glory, and three signs it will sink you into entrepreneurial despair.

  • EIT 023: Pinterest for Business Marketing

    05/12/2014 Duration: 01h06min

    Shownotes with links and details at www.entrepreneursintraining.net/23 Pinterest for business marketing: 10:30 Some pinterest demographics. Pinterest compared to other social media. A pin has a longer life that other social media. Make sure your content is pinnable to others. Best posting practices. When's the best time to pin something? You can see all the pins made from your own website, and thank others for pinning your stuff. Rich pins integrate with your website to provide more info on your pins. Ahaology and Viraltag are two ways to automate your pins.

  • EIT 3&3: E-Myth Technician, Manager, Entrepreneur

    02/12/2014 Duration: 07min

    Shownotes with links and details at www.entrepreneursintraining.net/33-emyth1 In Part 1 of The E-Myth Revisited book, Michael Gerber describes three characters inside you needed to create a successful business. In this episode I give a brief e myth revisited summary. I describe how your inner Technician, Manager, and Entrepreneur can help and hinder your online business success.

  • EIT 022: Google Plus for Your Business

    28/11/2014 Duration: 51min

    Shownotes with links and details at www.entrepreneursintraining.net/22 Use google plus for content marketing, to grow your network, and connect with the right kinds of people. In this episode we discuss strategies to grow and engage your google+ following, and tactics to promote your business using circles, communities, hashtags, hangouts, and plus post-ads.

  • EIT 3&3: Should You Be an Entrepreneur?

    25/11/2014 Duration: 09min

    Shownotes with links and details at www.entrepreneursintraining.net/33-entrepreneur Entrepreneur, solopreneur, or online business owner- whatever you call it, are you cut out to become one? In this episode I explore three indications you might be suited for entrepreneurship and three indications it isn’t right for you.

  • EIT 021: Twitter for Your Business

    21/11/2014 Duration: 58min

    Shownotes with links and details at www.entrepreneursintraining.net/21   Use twitter for content marketing, grow your network, and connect with the right kinds of people. In this episode we discuss strategies to grow and engage your twitter following, and we explore tactics to promote your business using twitter chats, pre-written click-to-tweet tweets, hashtags, images, and retweets.

  • EIT 3&3: Should You Quit Your Job?

    19/11/2014 Duration: 08min

    This episode will inspire the entrepreneur in you to tell your boss you quit your day job. Or it will awaken your voice of reason and remind you you’re not ready. Or both. Or neither. That sums it up, then.

  • EIT 020: Facebook for Your Business

    14/11/2014 Duration: 59min

    Shownotes with links and details at www.entrepreneursintraining.net/20   Facebook is still the largest online social network. In this episode we discuss why you should consider facebook for your business, strategies to engage facebook fans and compel them into action, features to take advantage of, and different types of ads available.

  • EIT 3&3: Should You Learn to Code?

    11/11/2014 Duration: 10min

      Shownotes at www.entrepreneursintraining.net/33-code   In this episode I argue that learning to code helps you become a better problem solver, improves communication with web designers who work for you, and will allow you to fix your website and make adjustments on the fly. I also argue it’s unnecessary to learn, will cost you tons of valuable time, and does not follow the creed of Michael Gerber’s method to create a successful business.

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