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Show notes with lots of relevant links at http://www.entrepreneursintraining.net/33-facebook-ads-pros-cons/  The days of free exposure on facebook are essentially over. That is to say, when your company makes a facebook page, and a user “likes” your company’s page, chances are slim a status update from your company will be seen in a user's timeline. In other words, your company’s organic reach is low. Since you now have to pay for Facebook ads, it's a good time to ask yourself, does Facebook advertising work? Facebook recently claimed organic reach was at 16% - meaning 16% of the people who liked your company page will see your post. But recent analysis suggested the number is closer to 6%. And the number continues to decline. What's happened? The problem seems to be facebook users are “like” crazy- they tend to “like” a ton of pages. That means there’s way too much appearing in their timeline to pay attention to everything, and they’re less lik