The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

I'm sharing a cautionary tale in this episode of The Art of Online Business. For many online businesses, 2020 and 2021 were some of the best years of their business, however, those two years were an anomaly. These times were unprecedented. People were working from home, kids were going to school from home, and everything was online.   All of this created a gold rush of sorts for many online businesses. The events going on in the world today are different than they were then and the things people are interested in online have evolved. There are a lot of online businesses that haven’t adapted to the world landscape and as a result, businesses are facing challenges. You’ve got to be willing to adapt, innovate, and be different than other people.  It’s more important than ever that you take the time to connect with your customers and see what they want so that you can decide what steps to take moving forward. In this episode, you’ll learn:Why 2020 and 2021 were out of the ordinaryWhy your strategies from tho

In this episode of Art of Online Business, I sat down with one of my Accelerator students, Judith Gaton. She is a returning guest on the show, and this time, she is taking us behind the scenes of creating a huge new offer. When business owners come to me and tell me they are thinking of creating a new offer when they already have one that’s doing well, that’s usually a red flag. However, Judith has created a truly amazing membership offer and is already reaping the benefits. This episode is essentially a wide, encompassing conversation around the evolution of this offer that, after only a few days of being available, is already extremely successful. Judith Gaton is a Master Certified life coach, personal stylist, author, and former lawyer. Through confidence coaching and mindset work, she helps high-achieving women to see that they can dress and love the body they are in right now. When Style & Confidence are dialed in, women can go do the work they were created to do in the world. Her ultimate style phil

In the last few episodes, I have been talking all about YouTube and why you should seriously consider adding it as an additional marketing channel for your business. In this episode of Art of Online Business, I’m diving into the video tools and equipment you’ll need to get started with your channel as a beginner. YouTube is the second largest search engine after Google. It is one of the best ways to get discovered organically which makes it a massive opportunity for us coaches, course creators, and membership creators. There is no better time than right now to get started with your YouTube channel. It doesn’t have to be overwhelming to get started. The simple tools I share in this episode will make your job so much easier. In fact, one of these tools is a complete game-changer and will set you up for success. In this episode, you’ll learn:Tips for using your phone to recordMy microphone recommendationsThe best lighting optionsWhat you need if you’re recording with a DSLROnline tools for creating your thumbnai

On this episode of Art of Online Business, we are back for part two of my conversation with my good friend, Pat Flynn. We are chatting about YouTube and how you can grow your channel quickly, even if you’re just getting started. We discussed a lot of important stuff in the first part of this interview. We covered how to get started, the YouTube algorithm, finding content inspiration, choosing titles, and so much more.  This week we are going even deeper. Pat has tried multiple different strategies for growing his YouTube channels, and you may be surprised about what is working and what doesn’t. He continues to focus primarily on community building and retention with long-form videos and he shares tons of tips with us today. Pat Flynn is a father, husband, and entrepreneur who lives and works in San Diego, CA. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author, and host of the Smart Passive Income and AskPat podcasts, which have e

In this quick tip episode, I am sharing a huge missed opportunity that I experienced, and I am sharing it because I don’t want you to make the same mistake that I did. In my nine years of business, I wouldn’t say that I have many regrets, however, this is definitely something that I wish I had started sooner. My goal for you with this episode and my conversation with Pat Flynn is to get you to really consider adding YouTube to your existing business as an additional marketing channel. One of the best things we can do for our business is to diversify our traffic, and with YouTube, you don’t have to be extravagant to see results. The trick is to think about YouTube in terms of consistency. I don’t have subscriber goals with my channel, I have consistency goals. The idea is that you are planting seeds with your videos. The algorithm will eventually pick up one of your videos and push it out to new viewers which will grow your channel. You haven’t missed the boat with starting a YouTube channel. It’s still the nu

In this episode, we are talking about one of my favorite things: YouTube. I sat down with one of my very close friends Pat Flynn to dive into this topic. I have heard from so many of you that you are looking to diversify your traffic in your business. If you are looking for an additional marketing channel that will both help you in the short-term and build a long-term asset for yourself and your business, I would really encourage you to give serious consideration to starting a YouTube channel. There are so many opportunities available to you with YouTube. It’s all about being consistent and understanding the algorithm. My goal with this interview with Pat is to give you the knowledge that you need so you can create your own videos on YouTube and set yourself up for faster growth. Pat Flynn is a father, husband, and entrepreneur who lives and works in San Diego, CA. He owns several successful online businesses and is a professional blogger, keynote speaker, Wall Street Journal bestselling author, and host of t

This episode is for all of you podcasters or people thinking about starting a podcast! I’m sharing the concept of dynamic content and why it’s essential when it comes to podcasting and increasing your ad impressions. One of the biggest mistakes I made during my years of podcasting was not keeping track of where I was putting my promotions, so it was very difficult to update them when I needed to change out what I was promoting.Dynamic content or dynamic ads have been a game-changer for this show. When I made the switch to Buzzsprout as my podcasting platform, it became easy to promote anything I wanted easily within my show using pre-roll or post-roll ad insertion. With dynamic content, you can easily and dynamically update your ads and content anytime with just a few simple clicks. The use of dynamic ad insertion has opened up this show up to so many opportunities, and I highly recommend it to anyone utilizing podcasting in their business. In this episode, you’ll learn:Why Buzzsprout is my favorite platform

Today on Art of Online Business, I sat down with a recurring guest, Neill Williams, to talk about the four mistakes that we see coaches making when it comes to their lead magnets and building useless email lists. This isn’t only applicable to coaches. These mistakes and tips can be applied to anyone, regardless of what they do in their business. Neill is a Master Certified Life and Time Coach through The Life Coach School, host of The Unbusy Your Life podcast, and creator of the $10K in 10 Hours Mastermind. Only after ditching her own belief that success was measured by the number of hours worked was Neill about to achieve true lifestyle freedom while juggling her roles as a mom, wife, Master Certified Coach, entrepreneur, and employee. Now, she helps too busy, high-achieving online entrepreneurs and side hustlers make the money they desire without sacrificing their time or lifestyle freedom.You want your lead magnet to be short, simple, and easily digestible so you can give your audience the quick win they n

With all of the economic uncertainty going on right now, I have focused the last several episodes on money and finances in business. I continue to get questions surrounding this topic so I’m diving deeper into it in this episode. A lot of you have been asking what I personally have been doing with my money in my business, so in this quick tip episode of Art of Online Business, I’m sharing a behind-the-scenes look at my business and how I view my business expenses. My view has evolved over the last several years. At first, I spent freely. If I wanted something, I got it. After a while though, I really started to be conscious of my money, and I realized that my profit margins were much lower than I expected. That’s when I started to change my mindset around my business. We’re here to make an impact, and we can’t make an impact if our business isn’t making any money. I am now much more strategic and intentional about my business expenses and look at it all from an ROI perspective and not just a financial one. In

Let’s talk about money. In the past several episodes, we have been talking about financial topics and this one will be following the same theme. With all of the economic uncertainty right now, it is always a good idea to learn as much as possible about setting your business up financially for as much success as possible. In today’s episode of Art of Online Business, I sat down with Emily Sandberg, my bookkeeper,  to talk about what you can do to make sure that your business is in a healthy position when it comes to cash flow. Emily Sandberg is a fractional CFO specializing in cash flow and forecasting for online coaches and course creators. While most accounting looks to the past for guidance, Emily works with her clients to know the future of money in their business, so they can make strategic decisions with their cash. Her work has helped dozens of clients go from running a money-hungry business to a predictably profitable enterprise, by simply following her profit-centered framework. When she’s not coachin

Getting on other people's podcasts is a great way to grow your audience and business. It can exponentially increase your reach if done correctly. In fact, it is one of the best ways to grow your business. But how do you make it happen? Many people send out tons of pitches and get no reply. I get so many great questions all the time about how to send a pitch that actually gets results, so I'm sharing how to do it in this quick tip episode of the Art of Online Business. I have been podcasting for 9 years, so I get a lot of requests to be on my show because people understand that it’s one of the quickest ways to amplify your brand and amplify your audience. The key is to focus on conversations when it comes to pitching yourself over conversions. Research the show, show genuine interest, and start a meaningful conversation with the host in their DMs. In this episode, you’ll learn:The benefits of being a guest on other podcastsWhy the smaller podcasts might be the best for your businessWhy I don’t listen

Email marketing is an incredibly important part of business, especially if you want to grow and scale. As essential as this aspect of business is, not enough people seem to be talking about it.In this episode of Art of Online Business, I invited Bobby Klinck to come and chat with us about email marketing and how to write emails that people actually want to read. Bobby has an excellent relationship with his email list because of the types of emails that he writes. He has a very engaging and unique approach to writing emails that I respect a lot. Bobby is a Harvard Law Grad turned entrepreneur who built a thriving multiple six-figure business selling the most boring thing ever (legal templates) primarily through email. In the process, his emails have built a cult following because they're actually fun to read.Creating a relationship with your audience honestly and authentically is the best way to improve the efficacy of your email marketing and grow your business, and Bobby is joining me to teach you how.I

What would your business look like if things were easy?The path to success in your business isn’t always the easiest. While it’s true that it may be simple to just run a promotion or do a launch to increase your recurring revenue, that may not be the best course of action, especially if you have a high churn rate, for example.In this quick tip episode of the Art of Online Business, I am sharing how you can increase your recurring revenue by taking a step back and focusing on how to better improve the experience for your existing customers instead of trying to get more.Even if you do a launch and get more members, you’re not going to increase your revenue if you still have some issues with the foundation of the offer itself. You may need to take a look at your business internally and see what the numbers are telling you about what needs to happen.  You don’t always have to spend money on ads or lead generation to increase your revenue. Sometimes you just need to look at the different areas of your business and

Are you creating enough profit in your business? I get questions all the time about how to increase profit in your business. Even established online course creators or coaches wonder this same thing, and, to be honest, it’s kind of a loaded question. So in this episode of the Art of Online Business, I want to share with you 8 different ways that you can increase your profit in your business. Not every way will be relevant to each online business—it really depends on what type of business you have—but regardless, with all of the economic uncertainty going around right now, this is something that everyone is looking for help with. It’s about setting your business up for financial success so that you can ride out the downturns in the economy and take advantage when times are going well. These things are the foundation of what I’m sharing today. By taking some of these tips and implementing them into your business, you should be able to increase your profits in ways that you may not have expected. In this episode

Is your business aligned with your goals and vision for your life? The word alignment gets thrown around a lot and it has a lot of different meanings. I’ve been in business for a while now, and I really just got into alignment in the last four years. In this episode of Art of Online Business, I am sharing why I shut down a revenue stream that was bringing in $750K because it just wasn’t in alignment with what I wanted for my business. If you feel like something isn’t right in your business or it feels out of alignment but you can’t figure out why, then it’s important to take a step back and really think about why that could be. This is especially important if you are heading toward burnout. You may need to make a big scary decision about your business if you are feeling this way. It can be hard to shift out of something that is bringing in money but it will likely be one of the best decisions you make because it will free you up to do the things you enjoy.In this episode, you’ll learn:How my business has expa

There’s a lot of information and tips on how to have a successful business. We explore many of those topics on this show. However, it doesn’t have to be as complicated as it always seems. In fact, simplifying your business can actually increase your success. In today’s episode of Art of Online Business, I sat down with one of my Accelerator members, Judy Woods, to talk about how she created a profitable business teaching people how to paint in a simple and effective way. Judy is an Artist and the creator of stARTs, an online course teaching people how to paint and create authentic artwork. She is also a mother of two teenagers.  When Covid struck, she started sharing tutorials to give people stuck at home something creative to do. This led to individual coaching and ultimately to creating an online course that has grown in success and impact.Judy’s business quickly grew and now she is on track to hit $600K this year. She understands what her audience wants to see, and, as a result, has very high conversion ra

As business owners, it can be easy to lose sight of the most common things. This means we could be missing something important for our businesses that is right in front of us. As a coach, it is my job to point out when I see that one of my members is missing something that could really help their business. The topic of this quick tip episode is something that I think people are missing: how to increase the consumption of your content and make it more accessible to more people.Whether it be a podcast, video on YouTube, a blog post, or an audio lesson, there are things that you can do to make it more consumable. And the more consumable our content is, the more our businesses will grow. This is important because not everyone can show up to a live call, for example. By taking that content and putting it into another format, you are meeting people where they are and making your business more accessible. The idea isn’t to add a whole other step, it’s to increase the leverage of the content that you have. In this ep

There’s a lot of economic uncertainty right now, and finding out the facts can be confusing. Are we in a recession? Are we not? You’re going to get different answers depending on who you ask. One thing that’s for sure is that things are different now than they were not so long ago. Because of that, I want to give you some ideas on things that you might want to be doing or things that you should do more or less of in your business in the hope that you are financially set up in the best way possible.In this episode of The Art of Online Business, I sat down with Mel Abraham to talk about how you might want to be looking at your business in this economically uncertain moment in time. Throughout our conversation, Mel also shares some of his tips on money, business, and wealth building. Mel is a CPA by education but an entrepreneur by exhilaration, and the Author of the #1 Bestseller, The Entrepreneur's Solution: The Modern Millionaire's Path to More Profit, Fans & Freedom. He’s the founder of Thought

Are you using KPIs for your team? This is something that is talked about a lot in business, but I will admit that it’s not something that I have been great at over the years. Some roles are easy to create KPIs for, and some are just more challenging. In this week’s quick tip episode of Art of Online Business, I am helping you determine how to create KPIs for a role like an executive assistant or a VA that will help you measure success and create clarity around what each team member contributes. When team members have KPIs defined, they are more driven to succeed. It’s almost like their scorecard. It’s important that there are clear results determined for each role in your business. Whether it’s a social media manager, executive assistant, online business manager, or VA, each of those people has numbers that they are responsible for. There’s always a way to create a KPI for each role, you just have to shift your focus to the results you want from each task. In this episode, you’ll learn:What KPIs areWhy each r

There’s a lot of talk about a recession and the economy lately, and I have seen a number of posts online about recession-proofing your business.I sat down with Jacquette Timmons in this episode to talk about what is really going on with the economy right now and how online businesses can win during a recession. Jacquette M. Timmons focuses on the human side of money. She works as a financial behaviorist and is committed to getting you to see that you don't manage money, you manage your choices around money.There’s a lot of uncertainty right now when it comes to the economy, but there are things that you can do in your business to prepare. My goal for this episode is to help you set yourself up for as much success and “security” as possible. In this episode, you’ll learn:How a recession is definedWhy our economy is not as bad as it may seemWhat business owners can do during times of uncertaintyWhy you need to reevaluate your expense reportHow to find ROI on different aspects of your business How much savi