The Art Of Paid Traffic | Proven Online Advertising Strategies You Can Implement Today

Are you using KPIs for your team? This is something that is talked about a lot in business, but I will admit that it’s not something that I have been great at over the years. Some roles are easy to create KPIs for, and some are just more challenging. In this week’s quick tip episode of Art of Online Business, I am helping you determine how to create KPIs for a role like an executive assistant or a VA that will help you measure success and create clarity around what each team member contributes. When team members have KPIs defined, they are more driven to succeed. It’s almost like their scorecard. It’s important that there are clear results determined for each role in your business. Whether it’s a social media manager, executive assistant, online business manager, or VA, each of those people has numbers that they are responsible for. There’s always a way to create a KPI for each role, you just have to shift your focus to the results you want from each task. In this episode, you’ll learn:What KPIs areWhy each r

There’s a lot of talk about a recession and the economy lately, and I have seen a number of posts online about recession-proofing your business.I sat down with Jacquette Timmons in this episode to talk about what is really going on with the economy right now and how online businesses can win during a recession. Jacquette M. Timmons focuses on the human side of money. She works as a financial behaviorist and is committed to getting you to see that you don't manage money, you manage your choices around money.There’s a lot of uncertainty right now when it comes to the economy, but there are things that you can do in your business to prepare. My goal for this episode is to help you set yourself up for as much success and “security” as possible. In this episode, you’ll learn:How a recession is definedWhy our economy is not as bad as it may seemWhat business owners can do during times of uncertaintyWhy you need to reevaluate your expense reportHow to find ROI on different aspects of your business How much savi

Are you using social media in your business? In today’s quick tip episode of the Art of Online Business, I’m explaining why you do not need social media to grow your business. Many people feel like they have to use it because it helps them generate leads, connect with their audience, and grow their email list. Some have very clear goals with social media, and others are doing it simply because they believe that they need to. I am here to tell you that you do not need social media to grow your business. In fact, I am a perfect example of why you don’t need it. I have never leveraged social media in my own business. I know multiple 7- and 8-figure business owners that don’t bother with it either. That’s not to say there aren’t really great reasons to use social media if it’s right for your business. It can be great for things like building relationships, creating a feedback loop, and selling. However, your business can still flourish if you choose not to use social media. In this episode, you’ll learn:The reaso

Many business owners struggle with chronic pain, whether it be physically or emotionally, and other things like anxiety and depression which can no doubt make succeeding in your business feel extra challenging.However, just because you struggle with these types of health challenges doesn’t mean you can’t still scale your business to the level of success you want while working fewer hours. In this episode, I am joined by one of my Accelerator program members, Susi Hately, to talk about how it’s possible. Susi believes that healing is possible. After graduating with a B.S in Kinesiology & Exercise Physiology, she got hired at a pain clinic to help others get out of pain, but it was her own journey of overcoming pain that opened her eyes to the powers of healing.  She launched therapeutic trainings, her own certification programs, and a slew of new and unique offers. The key is to become aware of what your body is telling you. You can use the awareness of your symptoms to set up and scale your business based

In this episode of Art of Online Business, I am digging into creating leverage in your business, and I am doing this in the context of what I believe is the most effective Facebook and Instagram strategy today. If you regularly listen to the show, you have probably heard me talk about the concept of “leverage” many times. It’s one of my favorite words to use when it comes to growing and scaling your business without working more than 25 hours a week. What I’m sharing with you today is a huge leverage point, and it's something that is likely right in front of you: your email list.This topic is thrown around a lot. Everyone is talking about lead generation, and while some people may say that email marketing is dead, that is absolutely not true. You own your email list and that is a massive asset to your business. So when you’re thinking about running Facebook or Instagram ads, you want to move your audience from the platform they’re on over to your email list. This gives you a much greater leverage point f

Are you interested in learning some advanced evergreen sales and marketing strategies? In this episode of Art of Online Business, I’m joined by the Found of Kleq, formerly 10xpro, John Lint. He’s sharing some of those advanced strategies and how easy it is for you to set up your funnels using Kleq.John has been in the online space for 21 years now and he has seen so many marketing campaigns running through his program that he now has a great understanding of what really works and what doesn’t. He also knows how to help you set things up very easily so that you can have an effective sales and marketing campaign in your business. Your marketing campaigns are one of your most important business assets. This episode is packed with valuable information and tips for creating campaigns that convert again and again. Kleq is excellent for taking your campaigns to the next level. Make sure to use my affiliate link below to get a free trial. In this episode, you’ll learn:What’s included in the Kleq softwareWhat’s requir

The growth strategy we are talking about in this episode is what I like to call “CEO time”. It’s all about taking time away from the nitty-gritty of your business. While it may seem counterproductive, it is actually incredibly beneficial to your business growth and should be part of your work as the CEO.When you take time away from the pressure of work, that’s when you’ll get some of your very best ideas for your business. You’ll come up with ideas and solutions that you wouldn’t have thought of if you hadn’t taken a step back.It is so important to schedule this “CEO time” with intention. You block time out on your calendar to do nothing but think about your business or do the highest leverage activities that you can do as the CEO. We often think that we can’t take time like this, but this is when we make the most progress and develop the best plans. Carve out the time in your calendar, protect that time, and give it a try. It may just change the trajectory of your business. In this episode, you’ll learn:Why

Have you ever wanted to create an atmosphere in your business where potential customers want your offer before it’s even available to buy? In this episode of Art of Online Business, I sat down with Brenna McGowan to talk about how to make it happen whether you are live launching or launching on evergreen. More specifically, we are talking about your pre-launch strategy. How do you create a pre-launch strategy that gets the people that you want to serve so ready to buy your offer that they’re sold before it’s even available? This is a topic that so many people get hung up on, but it’s completely possible. Brenna McGowan helps coaches and course creators launch with more confidence, more sales, and far less stress. Brenna’s a strategic copywriter, marketing consultant, and launch pro who helps businesses of all sizes warm up customers until they’re fiery hot and ready to buy with her Build-a-CASE framework.In this episode, you’ll learn:What’s required for a successful launchWhy empathy is so important when it c

As CEOs, we often have to make tough decisions regarding people on our team. One of the hardest things is making the decision to part ways with someone. In today’s quick tip episode of Art of Online Business, I’m talking about how to handle those hard decisions and situations in the nicest way possible. If someone has been with you for a long time and they just haven’t been performing well, it can be really difficult to bring yourself to do what needs to be done. There are three words that every CEO really needs to know when it comes to someone on your team. Those three words are “the business needs”. It’s never “I need”, even though it’s our business. You are not your business, so this is an important distinction because it’s not personal. It's a business decision. This is always a difficult situation because we are good people and don’t want to do that sort of thing to anyone. We want to treat those people with respect and courtesy, especially in times like this. So regardless of how frustrated you mig

Do you ever feel like you are working too much in your business? As business owners, many of us find that we are working way more hours than we would like to because there’s always work to be done when you’re running a business. But it doesn’t have to be that way. You can actually work less while making more in your business. In today’s episode of Art of Online Business, I have a case study for you. I sat down with Laura Peters to talk about how she went from working 80 hours a week in her business to decreasing her workload to 50 hours a week and making more than ever. Laura is the creator behind Mike & Laura Travel and the CEO of Scale Your Travel Blog. After watching their travel blog grow rapidly in 2020, she decided to teach others how to grow their websites using SEO, affiliate marketing, and email marketing. To date, the Scale Your Travel Blog program has helped thousands of travel bloggers monetize their websites.It can be hard to give up that control in your business and let other people do thing

Have you broken your business lately? You really should. If you’ve ever felt like you couldn’t even take a simple vacation because you felt like your business was going to burn to the ground, you are not alone. This is a common issue that so many entrepreneurs have. The key to solving this issue is setting up the systems and processes in your business so that it will continue to run smoothly and generate revenue even while you are taking a break. So where do you start? Break your business. Yes, you read that right.In this episode of Art of Online Business, I am sharing the easy but powerful exercise you need to do to break your business so that you can better prepare for anything that could go wrong while you’re away. This will allow you to look at issues from every angle and come up with a plan of action if an issue comes up. You can take a vacation as an entrepreneur without your business collapsing. By taking these simple steps, you’ll be able to set up a machine-like business that can run smoothly while y

As business owners, we should be building our businesses around our life, not the other way around, but perfectionism can make that hard. Many of us end up working way more hours than we would like because we struggle to let go of certain tasks. In today’s episode of Art of Online Business, I sat down with Ashley Gartland to talk about how you can start to create more time freedom in your business so that you can do more by doing less and achieve your version of success. Ashley Gartland helps small business owners set a time freedom goal for their business and identify the shifts and solutions that will help them achieve it so they can make time for what's most important. She's all about taking a subtractive approach to business and finding ways to do less, better—and not so her clients can be more productive but rather so they can live more rich, fulfilling lives.Less is more when it comes to achieving time freedom. By setting your priorities and determining what success looks like for you, you can

Evergreen is a big topic for many business owners. Whether you currently have evergreen offers or are starting to create one, it’s kind of an elusive thing that everyone strives for. We all want to relax on the beach while money falls down from the sky, but the reality is that evergreen is a lot of work. It takes a lot of time and work to set up your evergreen funnel. As great as it is, it’s not really a “set it and forget it” situation. You have to optimize it, keep an eye on it, and be willing to go in and look at the data to make changes accordingly. In today’s episode of Art of Online Business, I’m sharing 3 ways that you can increase your evergreen sales. With the methods I am discussing, you can make the most of your evergreen offer. You want to serve your customers in the best way that you can, and to do that, you have to put the work in. These tips will help you create an evergreen webinar funnel with integrity that meets your customers where they are and increases your sales. In this episode, you’ll

Let’s turn the conversation about getting visibility for your business on its head. We all want to generate more revenue, increase our profits, and help more and more people, right? Well, in order to do that, we need to broaden our audiences and attract them into our business, and we are often taught to reach out to as many people as possible to do that. But what if we approach it differently? In today’s episode of Art of Online Business, I sat down with Mai-kee Tsang to talk about sustainable visibility. This means putting ourselves out there more in a way that feels right for us, so rather than trying to reach as many people as we can, we can do it in a sustainable way. This is so important because it is about safety first and strategy second. Mai-kee Tsang is The Sustainable Visibility® Mentor, Certified Trauma-Sensitive Leadership Coach & Podcast Guesting Strategy Trainer.She helps underestimated & underrepresented humans in business to take an intersectional & trauma-sensitive approach to vis

How simple is your business? If you listen to this podcast often, you know that I talk about simplicity all the time. Simplicity in your business can mean having one flagship offer, one audience that you serve, one primary marketing channel to attract people into your audience, and one primary sales campaign. Now, can you have multiple offers? Of course you can, but if you only have one offer for your one audience, you could easily take your business to a million dollars if that’s what you wanted to do. The problem that many business owners face is what we like to call shiny-object syndrome. Before they get any traction on one thing, they start chasing another or trying something else. By doing this, they miss out on expanding their first offer and increasing their revenue with it. All roads lead to your primary offer in your business. The key to increasing your sales and scaling your business is to diversify your marketing efforts. By having multiple pathways that lead to your primary offer, you will be able

Do you prioritize building long-term wealth? I will be the first to say that this isn’t something that I have been focusing on much in my life yet, but it is something that I really want to learn more about. Someone who has been educating me a ton when it comes to this topic is my guest for this week’s episode, Salena Kulkarni. Salena is a wealth strategist for entrepreneurs. She shows them how to replace lifestyle income and create the freedom to exit their businesses in 2-5 years through low-risk alternative investments.With this episode, my goal is to educate you on what’s possible and the things you can do with your business if it is generating great revenue and profits. I want to show you how to leverage your existing business right now, whether you are already doing well or heading in that direction, in order to build more long-term wealth. No one cares about your money as much as you do. By learning the 4 pillars of wealth and taking control of your financial wealth building, you can get yourself on tr

In the first four years of my online business, we were able to hit seven figures. I don’t say that to brag, but as more of a cautionary tale. I really thought that was what success looked like because that was what I was told. You aren’t successful until you hit that mark. I’m here to tell you that is a bunch of crap. I hit that mark and felt empty and like I didn’t know what to do next. My mental and physical health and my relationships all suffered in pursuit of this goal. After a while, my revenue actually dipped. Along with a friend's help, I figured out that it was because my brain was self-sabotaging my success. I had convinced myself that the success I wanted would come at the expense of my health and relationships. It wasn’t until I worked through that limiting belief that I was able to increase my revenue again. In today’s episode of Art of Online Business, I am sharing a coaching call with one of my members inside of my Accelerator program. This student had begun to associate the idea of hittin

Have you ever felt frustrated trying to figure out how to create a funnel that actually converts? Funnels are incredibly effective marketing tools when optimized correctly. But how can you make that happen? In today's episode of The Art Of Online Business, I sat down with Neill Williams who created a funnel for her business that converts like crazy. Neill is a former member of my Accelerator program and is currently a coach inside of the program where she helps members uplevel their businesses on their own terms just as she did. Neill is a Master Certified Life Coach through The Life Coach School, specializing in Time, $$, and Business. She is the host of The Unbusy Your Life podcast and creator of the $10K in 10 Hours Mastermind.Only after ditching her own belief that success was measured by the number of hours worked was Neill able to achieve true lifestyle freedom while juggling her roles as a mom, wife, Master Certified Coach, entrepreneur, and employee. Now she helps coaches build their side hustle

In the last episode of The Art of Online Business, I talked with Jude Charles all about using storytelling to stand out in the crowd. The online business space is getting pretty crowded these days, so it’s more important than ever to find ways to set yourself apart from the rest. Jude explained the power of using a story in your business and how to pull a story from your memory and use it to drive home a point and separate you from everyone else. This week is a continuation of the conversation with Jude. In this episode,  he’s interviewing me and helping me craft a powerful story that I can use in my business. At the end, he will bring it full circle and show you how you can use this method to increase sales and uplevel your business through the art of storytelling. For over 15 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs.Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches yo

Do you ever feel like your business gets lost in the crowd? Chances are your business niche is a very crowded one. The online space is getting pretty dense these days. So what are some things that we can do to stand out from all the noise and distinguish ourselves and our business from everyone else out there? In today’s episode of The Art Of Online Business, I sat down with Jude Charles to talk about how to help your business stand out with storytelling. He shares tips for pulling stories from your life that are relevant to your promotions or launches to catch your customers' or clients' attention and drive sales. For over 15 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs.Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to