The McMethod Email Marketing Podcast

Jay White answered a newpaper ad looking for a radio writer. Turns out he had a knack after listening to decades of rock radio. Little did he know what it could lead to. When he took a job writing copy for Bass Pro Shops, his skills jumped up. When all you have is 50 words […] The post Episode #174 – Jay White On Do You Need A Niche? Controversial Client Secrets From A Freelance Copy Warrior appeared first on Drop Dead Copy.

It’s the podcast with the two Daves. Both with roots in the magic community. Dave Dee grew up aspiring to be a performer. Everyone and I mean everyone… dissuaded him. “Get a real job” “What’s your backup plan?” You know what disappoints him most? He listened. He spent years following other paths and jumping around […] The post Episode #173 David Dee On Selling More In One Day Than You Sell All Year. appeared first on Drop Dead Copy.

Liam Martin discovered through experience teaching wasn’t his “thing”. When a third of his 300 students dropped the class he reconsidered his career path. Starting and growing a pre-med tutoring company to 200 tutors worldwide was exciting… until a huge problem develeoped between the students and the tutors. A problem that threaten to destroy that […] The post Episode #172 – Liam Martin On Google Analytics For Human Beings. Boost Growth And Productivity With Systems. appeared first on Drop Dead Copy.

Erika’s career started in on-air broadcasting in the Bay area. With a young son in tow, she switched careers to PR. She worked with the cast of such hit shows as “Will & Grace” and “Crossing Jordan”. 12 years ago she decided to freelance and started “Three Girls Media”. They handle content marketing, social media […] The post Episode #171 – Erika Taylor Montgomery On Social Media & PR Secrets. Discover Your Audience In One Hour A Week. appeared first on Drop Dead Copy.

I read Michael’s book “Bringing Home The Birkin” after having it on my wishlist for a couple years. Finally, when I cracked it open I couldn’t put it down. It had it all… intrigue… international travel… luxury… danger… it was like James Bond meets Catch Me If You Can. What was a massive interview I […] The post Episode #170 – Michael Tonello On Becoming The Houdini Of Handbags. 5 Years Flipping One Of The World’s Most Sought After And Exclusive Accessories. appeared first on Drop Dead Copy.

She had suffered from depression and suicidal thoughts for a long time. To the point of cutting on a daily basis (people had to hide the sharp objects). She often took refuge in computers… sneaking down in the middle of the night to use the one in her parents living room. She found success building […] The post Episode #169 – Katya Sarmiento On Automatic Minions! Deploy Your Own Army Of Messenger Bots With Personality, Flair And Wild Success. appeared first on Drop Dead Copy.

His family escaped communist Russia in 1980 for America. Between dumpster diving and gasoline showers, his father instilled the entreprenuerial spirit. Even now, a can of Spam still makes him weak in the knees. He kept going. While working three jobs… 11 dollars an hour perrsonal training… fry cook at Disneyland… bouncer at a gay […] The post Episode #168 – Bedros Keuilian On How I Raised Myself Up From Dumpster To CEO. Founder Of World’s Fastest Growing Gym Chain Tells All appeared first on Drop Dead Copy.

Nobody thought he had any shot at all at becoming wealthy. A high school dropout… ex-welder… factory worker… with an obsession. While co-workers and family members laughed and put him down, he soldiered on. He admits he was delusional in his pursuit. When he met his wife and they started their direct-marketing company things changed. […] The post Episode #167 – T.J. Rohleder On Persistent Success Secrets Of The Blue Jeans Millionaire appeared first on Drop Dead Copy.

Ian’s dad was an entreprenuer and it rubbed off. When he was first introduced to the marketing rabbit-hole through A Dan Kennedy book… there was no looking back. Through consulting, he learned many hard lessons about managing clients and money. What he enjoyed most though was the AUTONOMY. Freedom. So when a friend called him […] The post Episode #166 – Ian Dunlap On How To Guard Your Freedom By Adding Another Relentless Profit Stream To The Mix appeared first on Drop Dead Copy.

This episode is experimental. So bear with us. New Zealander Ewen Vile has had a recurring direct-response bug throughout his life. Like a safety axe, business owners call him when their ads are flailing and disaster and chaos is setting in. Emergencies. Through performing this kind of last-minute consulting, Ewen developed a system. A system […] The post Episode #165 – Ewen Vile On A 3-Step System For Targeting Your Ideal Customers appeared first on Drop Dead Copy.

Kurt Elster is a recovering designer. He thought he’d quit his job and start his own ecommerce platform… until he realized the likelihood of making that happen. Instead, he started building custom websites and charging $700. He thought it was downright criminal when he was able to finally raise his fees to $2500. With clients […] The post Episode #164 – Kurt Elster On How A Reformed Designer Raised His Client Standards…And His Fees! appeared first on Drop Dead Copy.

Dan Fagella was a prior guest on the McMethod (Episode #62). He’s back a couple years later giving us all an update on what he has transitioned into. Dan had a vision and a calling that he wanted to fund, so he structured the business he was in for a smooth exit. He found out […] The post Episode #163 – Dan Fagella On How To Structure A Business So One Day You Can Cash Out On Your Terms. appeared first on Drop Dead Copy.

Ian once lived in an RV and made money with what he calls “sports investing”. He’s written dating books and sold satellite TV at big box stores. He majored in Netflix and procrastination. When he ran some Bing ads to make his first dollar online he did the pony dance around the room and hasn’t […] The post Episode #162 – Ian Stanley On Email Discoveries OF An Online Batman (And Water-preneur) appeared first on Drop Dead Copy.

Paul stuck his nose into SEO after seeing his employer’s proposals. He was a systems administrator, but they challenged him to do it anyway. Then someone planted the seed that changed everything… “Why are you doing this for them?” When his employer wouldn’t let him telecommute one day a week he decided… “I can’t work […] The post Episode #161 – Paul Kortman On SEO That Works. Freelance Your Way To Freedom And The Open Road (Even With A Family!) appeared first on Drop Dead Copy.

Mike laid in his bed with a horrible stomach flu surfing the ‘net. His passion for hoops and NBA dreams found him pouring over basketball products. Several years later he sent in a glowing testimonial. At 16 years old he never thought that would set him on a career path. The owner of that product […] The post Episode #160 – Mike Abramov On What The Best Clients Need. Become A Full-Service Copywriter And Write Your Own Ticket. appeared first on Drop Dead Copy.

BIG Jason Henderson (He’s a 7 footer) was a professional basketball player down-under. Sensing the limits of that career he hit the internet. From his early days at what would become About.com and learning about email “conversation” … To being “Halbertized” into the fold by Bond Halbert… Since ’96 he’s been writing and testing profit-pulling […] The post Episode #159 – Big Jason Henderson On Shortcut Copywriting Secrets Rides Again! The Legacy Of Scott Haines (Plus Email Dogma Holding You Back) appeared first on Drop Dead Copy.

He started selling websites to settle a $1000 gambling debt. Then he became a “just-skating-by” freelance copywriter. The real turning point was what he termed “3 Days Of Hell”. His freelance consulting client fired him – erasing 90% of his income… He girlfriend of 3 years dumped him… And finally – the coup de gras […] The post Episode #158 – Justin Goff On What The Best Copywriting Clients Want. Lessons From A Former Freelancer Turned 20 Million Dollar Business Owner. appeared first on Drop Dead Copy.

Ryan Stewman, AKA. the “Hardcore Closer” was one of the first guests on my (David Allan’s) Takeover Tuesday Podcast. He’s had a sordid career path full of obstacles (a lot self-inflicted) that he managed to overcome. He’s turned his passion and skills into a multi-million dollar empire of businesses. What’s funny is that he recently […] The post Episode #157 – Ryan Stewman On No More Excuses! Take An Elevator To The Penthouse By Demonstrating Your Skills appeared first on Drop Dead Copy.

He’s the mentor to some of the most prolific and celebrated copywriters alive. Devouring every book… Attending every seminar he could find… And testing everything he was learning… Gave him the knowledge and skill he would try to pass on later as a coach. From humble Halbert beginnings to writing a letter which pulled in […] The post Episode #156 – David Garfinkel On The 11-Step System Which Generates 40 Million Dollar Home Run Sales Copy appeared first on Drop Dead Copy.

Nick got his start in the design and usability world. Now he works with Ecommerce and software companies on their conversion. He delves into the real info you need to dig up so you can make informed decisions. The questions… The body language… The ever-present smile… He wants answers whether you can handle them or […] The post Episode #155 – Nick DiSabato On Research And Testing No Online Store Should Be Without appeared first on Drop Dead Copy.