The McMethod Email Marketing Podcast

Dennis found himself in advertising a few years ago. Working on marketing strategy and branding for Fortune 500’s and Non-Profits. His first foray into business was a web design business which went belly-up. Another web designer suggested “copywriting” might better suit his skillset. Once revealed… …he dove into the deep end with everything direct-response. Then […] The post Episode #193 – Dennis Demori On Digital Nomad-ism Beyond The Hype appeared first on Drop Dead Copy.

She was pregnant and needed work. Her father wanted to get on podcasts and tasked her with the outreach. One day, he suggested she could offer this as a service. Ever since she’s been a fast-rising star in the podcasting world… …and a real life-saver for myself (David Allan). She helps clients get their house […] The post Episode #192 – Courtney Blair On Business Building Secrets From A Podcast Queen appeared first on Drop Dead Copy.

Kevin Rogers is a fellow performer. For the better part of 10 years, he was a hardcore standup comedian making his living on the road. Looking into the future, he saw older comedians who hadn’t “made it” and decided to shift gears. With the help of a close friend, he found the world of copywriting. […] The post Episode #191 – Kevin Rogers On Your Path To Freelance Success. Simple Ideas To Get Out Of Your Own Way appeared first on Drop Dead Copy.

John started in real estate. Unfortunately, they were no longer doing in-house sales training. In the end, he felt he didn’t have the personality for face-to-face sales… ..so he found a different way to make an impact. Writing lead generating direct response ads. When hundreds of leads flowed in… …so many they almost couldn’t handle […] The post Episode #190 – John Anghelache On 3 Steps To Supercharge Your Copywriting Career In The Next 30 Days appeared first on Drop Dead Copy.

Jesse Elder was a martial arts practitioner and gym owner. When he was a part of underground no-rules “fight-clubs”… …he saw Mike Tyson’s quote come to life. “Everybody has a plan until they get punched in the mouth.” Theory fell away and only the result-producing strategies survived. Anyone that started watching the Ultimate Fighting Championship […] The post Episode #189 – Jesse Elder On Find Your Frequency For Success appeared first on Drop Dead Copy.

Mary Kate Feeney is not your typical copywriter and marketing consultant. Instead of taking the well-trodden copywriting path, Mary Kate took “the road less traveled”. In lieu of the clichéd internet marketing product launch, or writing long-form direct response sales letters for publishing giants like Agora, she applied the skills she learned in the McIntyre […] The post MK Feeney On How To Use Email Copywriting As A Force For Good appeared first on Drop Dead Copy.

A copywriting living legend returns to the podcast. If you go back to Episode #44, David gave great advice on “Hot Button” Emotional copy. He’s on the copywriting Mount Rushmore… he worked for the legendary David Ogilvy… and he holds several current controls with big publishers. How does he get into the mind of the […] The post Episode #188 – David Deutsch On How An A-List Copywriter Gets Inside Your Mind And Persuades You appeared first on Drop Dead Copy.

I interviewed Sean over a year ago (originally for my Takeover Tuesday Podcast). Although he has moved on to other pastures… the information he gives is evergreen. Do you feel overwhelmed by sales funnels? Do they seem like the trying to decipher the bracket of the NCAA “March Madness” tournament? Sean likes to keep it […] The post Episode #187 – Sean Mysel On Keep It Simple, Human. Direct Sales In 3 Easy Steps appeared first on Drop Dead Copy.

We’re back with Part 2 of my interview with Bond Halbert. If you enjoyed Part 1 we’re going to step it up a notch for Part 2. Bond continues by extending his ideas on email. Open rates… the spam folder… and what “training your list” means in Halbert-speak. He jumps into sales copy… giving away […] The post Episode #186 – Bond Halbert On Legendary Marketing Lessons The Halbert Way (Part 2) appeared first on Drop Dead Copy.

This is a different kind of episode. You could say it is about family. More than a year and a half ago I (Dave) recorded an almost three-hour interview with Bond Halbert. He told great stories about his legendary father, Gary. Cautionary tales? Life lessons? They’re fun and hopefully will bring a smile to your […] The post Episode #185 – Bond Halbert On Life Lessons From A Legend. The Gary Halbert Way To Success. (Part 1) appeared first on Drop Dead Copy.

Austin Lee is a surfer. He’s also a damn good copywriter. And today, you’re going to discover how he went from broke and depressed and stranded in Europe to on-track for 6-figures as a freelance copywriter. If you’re looking for inspiration, or if you enjoy a “zero to hero” story, you’re gonna love today’s episode. […] The post Austin Lee on How To Become A 6-Figure Freelance Copywriter appeared first on Drop Dead Copy.

Tony’s Mom was a first grade teacher who taught thousands to read… including him. Tony’s Dad was a technical writer and before long Tony was editing papers for the likes of Mobil oil. He learned about research long before ever entering the world of copywriting. Tony tried both psychology and business in school but hated […] The post Episode #183 – Tony Zarembski On Scavenge Opportunities To Land Your Dream Clients appeared first on Drop Dead Copy.

Joe had a hilarious start into entrepreneurship. He would videotape his friends… who played in a band. Then sell those tapes to a very hot market… their parents. He wanted to get into video production so to build a website he learned HTML. Though no one took him up on his offer for video… they […] The post Episode #182 – Joe Kashurba On Charging What You’re Worth. How To Raise The Roof On Your Mind And Your Money. appeared first on Drop Dead Copy.

His father was an engineer, so Joel followed in his footsteps. It took him only 8 months to realize he needed to get out of there and find something else. With a sales position available, he jumped at the chance to interview. He knew HVAC… but had no sales experience at all. When they offered […] The post Episode #181 – Joel Erway On 3 Simple Steps To Selling Millions With Webinars appeared first on Drop Dead Copy.

Jon Buchan’s first cold email… a bulleted list of his skills… landed him his first digital marketing job. When word of mouth referrals dried up after a while… he realized he had no way to gain new business. So he did what “every Brit” does in that situation. He got blind drunk and in the […] The post Episode #180 – Jon Buchan On Cold Emailing Strategies To Make People Open, Read and Reply. (Even Massive Brands) appeared first on Drop Dead Copy.

Bruno was in IT when he was 18. At 19, he was freelancing and making an easy $3500 a month. Seeing that the web was the next frontier, he dove into web design and landed a job with a big agency. In 2004, he opened his own company in the UK. He had taken on […] The post Episode #179 – Bruno Domingues On Using Facebook Groups To Build Your Network. Generate Leads And Sales Now Through Listening. appeared first on Drop Dead Copy.

In India, it is customary to work 12 or 13 hours a day. A year and a half in, he knew he couldn’t sustain that. Wanting to make some quick cash, he became acquainted with the world of… gambling. Six months later he was in deep debt and had lost his entire savings. He even […] The post Episode #178 – Rohan Kale On Building A Company One Relationship At A Time. With Clients And Collaborators appeared first on Drop Dead Copy.

His parents provided the distinct foundation for what he does today. His mother was an art teacher. In college, his father took him to client meetings. When he claimed boredom as a kid, his mother pointed him to the crayons and stacks of paper. Later, in the corporate world, his skills grew while surrounded by […] The post Episode #177 – Vince Palko On Cartooning Your Way To Unbelievable Conversions appeared first on Drop Dead Copy.

Harlan Kilstein was in education and switched to entrepreneurship with a hypnosis clinic. Which is where he first saw direct-response in action. He ran the ads given to him by the franchise… and the phones rang. When the ads from the parent company stopped coming and the promises dried up… Harlan’s brother would send him […] The post Episode #176 Harlan Kilstein On Becoming An Overnight Copywriting Sensation appeared first on Drop Dead Copy.

Trevor Crane grew up poor and struggled when he left college. He couldn’t seem to figure it out for himself. That’s when he put his ego aside… humbled himself… and asked for one simple thing… HELP. With the aid of a mentor he was on his way to miking his first million. Then 2 million. […] The post Episode #175 Trevor Crane On If You Do Nothing Else This Year…Take Action Now On The Advice In This Podcast! appeared first on Drop Dead Copy.