Access to Neuromarketing

For our first "Access to Neuromarkerketing" Podcast we invited Professor Ale Smidts. Ale is a professor of marketing research and chair of the Department of Marketing Management, at the Rotterdam School of Management, Erasmus University (RSM). Being the man who coined the term neuromarketing we thought it would the perfect start to this podcast. It’s our goal to help you to Access Neuromarketing. What is it? How does it work? And why should you even Bother? In our podcast, we talk about all of this. How neuromarketing helps you make smarter decisions. So, whether you are looking to make better Ads, Designs for Packaging, or if you are here out of general interest. Welcome. Your host is Coen Olde Olthof. Let's get started.