Synopsis
Business and Intellectual Property are intertwined in our digital economy. IP is relevant to every business when starting, growing or exiting. Through a series of IP focused podcasts and interviews, the show demonstrates IP in action. IP is not just a “legal” topic aimed at special businesses with patents or trade marks to protect. It needs to be considered by every business to build value and strong foundations. This is fundamental to licensing and franchising.
Episodes
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Why You Need to Understand These IP Limitations to be Commercially Savvy -- #010
23/01/2018 Duration: 19min -
Brand Strategy-How to Choose Between These 3 Options When Branding Your Business or Products -- IPR009
16/01/2018 Duration: 19min -
Could You Be Exposed to These Disastrous Mistakes and Risk Public Humiliation Over Copyright? -- IPR008
09/01/2018 Duration: 25min -
How To Innovate So You Keep Your Options Open To Patent And Protect Other IP rights -- IPR007
19/12/2017 Duration: 27min -
What is Intellectual Property And Why Does the Value of Every Business Depend on IP - IPR005
05/12/2017 Duration: 25min -
Are You Jeopardising Your Success by Ignoring These Copyright Issues-Copyright Part 1 - IPR002
28/11/2017 Duration: 17min -
