Simple Pin Podcast: Simple Ways To Boost Your Business Using Pinterest

Pinterest Presents returned for its fifth year to share product updates, advertiser tools, and trend insights. From enhanced visual search to new AI-powered features, the event highlighted how the platform continues to emphasize discovery, data, and full-funnel marketing.Intro - Call to Action: Pinterest Presents covered a lot of exciting things having to do with ecommerce and ads. Those are two things we can help with. We have an eCommerce kickstart package to get your products up and running on Pinterest, as well as a robust ads department ready to consult or mange your Pinterest ads, simply scroll down in your app and click the link to book a call with our team. Pinterest Presents - https://business.pinterest.com/blog/top-news-pinterest-presents/To learn more, watch the full event and check out the Pinterest performance guide.—-------Here are some helpful links from the podcast:

One blogger recorded a YouTube video about what was working for her on Pinterest. I watched it and noticed one thing right away – she got curious about Pinterest marketing and how it worked for her. Just her data, time, and vision for her content drove her actions. And for me, this hit different. I wanted to interview her about what was working and not working. Meghan HernandezThe video on YouTube—-------Here are some helpful links from the podcast:

There has been a lot of discussion lately about Pinterest traffic trending downward and what this could mean. Some have talked about algorithm changes, others tech issues with the meta data, and then some are declaring Pinterest dead due to AI slop infiltrating. Along with this are every theory under the sun and what you should do about it. I get it. I stand with you in the frustration, but I want to ask if you’re falling into the trap and what you can do to get out off the hamster wheel and start making some solid decisions. If you’re looking to talk through some of these Pinterest marketing issues with someone, then I highly suggest booking a strategy call with our team. I don’t know about you but I like to ask questions when people teach or share what i should do with my marketing. I want to make sure I fully understand the concepts as well as implement. If that’s you then we’re offering $50 off a strategy call to help get you set up and ready for Q4. Use the code SPMPOD to get your $50 at checkout. https:

We recently held a webinar where over 800 people registered for the event. As many as 200 joined live, and several more watched the replay. At the end of the call, we had a ton of questions that we couldn’t get to. Instead of keeping those questions for future podcasts, I figured I would answer most of them here. If you’re looking for support and help with your Pinterest marketing heading into Q4 we have several offers for all different types of budgets. From handing off your Pinterest ads to tackling all your organic marketing needs, we have something for you. Simply book a call with our team. We will ask you questions about your goals, vision, and plans for Pinterest as they relate to your marketing. Go to simplepinmedia.com/services to book a call now. —-------Here are some helpful links from the podcast:

Pinterest just released its first-ever Men’s Trend Report, and it’s clear that Gen Z and Millennial men are redefining what it means to engage online. With men now making up more than a third of Pinterest’s global audience, this report highlights how they’re embracing self-expression, creativity, and wellness in refreshing and authentic ways.To talk through this report, I brought in my fellow Pinterest educator, Corbin White to discuss all things men and Pinterest. Important links talked about in the episodeMen’s trends report for Pinterest - https://newsroom.pinterest.com/news/the-pinterest-mens-trend-report/ Corbin White – Pinterest URL - https://www.pinterest.com/housetohomediy1/—-------Here are some helpful links from the podcast:

I'm excited about the upcoming Pinterest Presents, their annual virtual event that will reveal new ad product innovations, success stories, and insider strategies you won't find anywhere else. From major brands like Skims, IKEA, Carat, Rocket, GM, and Sephora to new Gen Z user behaviors, discover what has me curious enough to register myself.Pinterest Presents—-------Here are some helpful links from the podcast:

Pinterest is a publicly traded company. They need to report their financial results quarterly. This might sound boring to cover, but we actually find some great takeaways for our marketing inside these reports. Before I dive into the Q2 2025 results I want to share with you some past episodes we have done on Q4 holiday marketing. The links will be below in the description, but we also have a holiday Pinterest Ads checklist for free for you if you’re running ads. Make sure you grab that and either read or listen to our other episodes. Link to investor reports - https://investor.pinterestinc.com/news-and-events/press-releases/press-releases-details/2025/Pinterest-Announces-Second-Quarter-2025-Results-Delivers-17-Revenue-Growth-and-Record-Users/default.aspx https://seekingalpha.com/article/4810767-pinterest-inc-pins-q2-2025-earnings-call-transcript Holiday Pinterest Ads Checklist - https://www.simplepinmedia.com/pinterest-ads-strategy/ All our past episodes on holiday marketingPrepping your organic and paid ads

We’re going to dive into what it takes to come up with a strong growth marketing plan for Pinterest. Intro - Call to Action: In this episode I’m going to be talking about our inner circle program and it’s upcoming open doors. This program is perfect for someone who needs to fully develop and understand their Pinterest marketing strategy, as well as a plan to execute on that knowledge. To learn more about our Inner Circle program, visit simplepinmedia.com/ic.—-------Here are some helpful links from the podcast:

In this episode, I'm breaking down the fundamental differences between Pinterest and Google SEO, exploring why user intent shapes everything from content creation to keyword strategy. You'll discover how Pinterest users are in exploration and planning mode, saving ideas for future inspiration, while Google users seek immediate information and action.I'll walk you through platform-specific optimization strategies, reveal how their algorithms prioritize different signals, and share a smart cross-platform approach that lets you leverage both for maximum impact. Whether you're a blogger, business owner, or content creator, understanding these differences can dramatically improve your visibility and engagement across both platforms.By the end of this episode, you'll have a clear roadmap for creating content that captures users at every stage of their journey - from Pinterest's early inspiration phase to Google's decision-making moments.Before we dive in, Q4 is Pinterest's ma

In this episode, I'm revisiting a question that continues to perplex marketers: Do follower counts actually matter? While most social platforms have us obsessing over follower numbers as the primary metric of success, Pinterest operates differently.I'll break down 4 revealing examples that might challenge your assumptions about follower counts and show you what metrics truly drive Pinterest success. Whether you're new to Pinterest marketing or looking to refine your strategy, this episode will help you focus on what genuinely impacts your results rather than chasing vanity metrics.Join me as we explore why your follower count might not be the powerful indicator of success you've been led to believe.TBEX—-------Here are some helpful links from the podcast:

This podcast was created in partnership with Pinterest. I am currently one of six educators in their Pinterest Educator program. They helped me gather information, resources, and tools to help bring you this accurate and update to date teaching on Pinterest collges. What are Pinterest collages you might ask? Well, previously I had recorded a podcast on this with a workaround our team had found using Pinterest’s sister app – Shuffles. Business owners were asking us about the relevancy as well as the workflow for linking their products. At the time, this seemed to be the only way. Now we can do this in Pinterest…This episode will give you the information you need to decide if the Collages Pin format fits into your own Pinterest strategy; whether you’re ready to try it, or just want to stay informed for the future."I’m going to be sharing some helpful links in today’s episode so make sure you scroll down to the description to read more after you’re done. Previous SPM podcast on ShufflesPinterest linkshttps:

To wrap up our story series I wanted to highlight those who make this company run. The woman who show up every day to manage accounts, manage teams, market the company, test out the theories, and continue to contribute their time and talents to make this agency run. I thought about how this would be received by you the listener. Would you care? Is it interesting? Are you curious? My first thought was…eh, not sure. My second thought was, but this is the story of how this company works, why this podcast exists, why we keep innovating on Pinterest marketing strategy. It’s the “why” and the “how” that most people never see. Frankly, this idea came to mind while I was falling asleep. I had been searching for someone to interview for our last story series podcast and this idea popped up. I started to recount all the people on my team, their years of experience, their stories, and the way in which they have all stayed here despite the ups and downs of the last 3 years or so. So yes, I could search around for someone

Welcome to another summer story series episode. I’m interviewing Dana White. No Mess Decluttering Process Follow Dana Dana's booksSteps to decluttering video mentioned in the podcast—-------Here are some helpful links from the podcast:

A few years ago we did a summer story series, then last year we took a break. Mostly because I had become sick with a thyroid disorder that had come our remission after 12 years. It literally took me out for a month while doctors finally surfaced what was happening. But in that absence, people emailed saying they missed the story series and it had been a highlight for them the last few years that we had done it. The spirit behind these few summer episodes is to give you a bit of a break in talking about Pinterest. To listen to a story that will inspire you and maybe give you some food for thought. I envision you on a road trip, a daily walk or laying on the beach or in the mountains. Somewhere, you can relax and just take in the story. I have something really special for you in this episode: the story of my mastermind. The group of ladies who have supported me through thick and thin, sadness, joy, and deep pressure in business. The sounding boards, the reality checkers, the challengers, and the friends. It’s

The discussion around AI and Pinterest has not been scarce. From AI slop hitting the platform via bad actors to how Pinterest is going to combat that slop, there’s no shortage of conversation starters around this topic. In order to get everyone on the same page about AI updates I figured this would be a good podcast/video for me to record so you all know where to find resources as well as what developments have taken place. I’m also going to include help desk articles from Pinterest and some great journalism done around this topic. I’ll have them linked below in the description. For those who are new to Pinterest marketing, this might not be where you want to put your time and energy. If you’re looking for quick videos that you can view for free on how to get your account set up on Pinterest as well as started with your marketing, you can grab our free 4-part video series by going to simplepinmedia.com/start. Articles for reference:AI at Pinterest (Help Center article)Gen AI labels (Help Center article)Pinter

In this episode, I want to break down everything you need to know about Pinterest's powerful product tagging feature that can transform your pins into direct shopping opportunities. – Product tagging!Learn why and how both product sellers and affiliate marketers can leverage this tool to boost sales. We'll cover the technical how-to's, best practices for seamless user experience, and share key statistics showing why Pinterest users are 2x more likely to be ready to shop compared to other platforms. Whether you're selling your own products or monetizing through affiliate links as a creator, discover how to tap into Pinterest's highly engaged shopping audience where 83% of weekly users have made purchases based on brand content. Before we dive in, I want to let you know this podcast has been created in partnership with Pinterest. I am an educator with the Pinterest educator team, and the team at Pinterest has been so helpful to support me with information and stats while gathering conte

Pinterest is a search and discovery platform. It thrives on creators sharing their ideas, products, and experiences in order to support the pinners. Pinners are looking for ideas, products or experiences to enhance their lives, dream into the future, and discover something new. The hard part about that is the burden of creating content can feel overhwelming and tough. As a creator we’re looking to leverage all of these platforms that are asking us to create content that is engaging, new, different, and so much more. If we cater to one platform will it work for the other platform? What if something works on google but doesn’t work on Pinterest? Or maybe you know that a trend is going crazy on Pinterest but you’re not really sure your main website readers will like it. The spin and tornado swirling around content creators can feel suffocating and crush creativity before it even gets started. This is part 3 of our 3 part series about troubleshooting your Pinterest marketing. I don’t want to fill your brain with

Keywords have been a part of the Pinterest ecosystem for over 10 years. It’s how pins get surfaced when pinners are searching. How pins end up in their home feed after they have previously searched for a product or topic. Without keywords we wouldn’t have Pinterest. So then as a marketer what’s the problem? Why are people struggling so much to use keywords? I’ve convered this topic extensively in the last 9 years. I went back to look through all the posts and lost count. I’ve tried to get creative with how I’ve covered the topic and sometimes you just need to call it like you see it and say the quiet part outloud. That’s what I’m sharing in this short but sweet episode today. Stay with us. Keyword Planning GuideTailwind Keyword Tool : tailwind.sjv.io/21Gz2OTrends tool on Pinterest—-------Here are some helpful links from the podcast:

We’re diving into a 3-part series on troubleshooting your Pinterest marketing. We’re going to take 3 aspects of marketing and provide guidance on what can be improved. The 3 topics we’re covering are  – images, keywords, and content. First up, images! The flagship way users interact with your content. I believe these are where you get the most bang for your buck. At Simple Pin Media, we have a team of designers that will not only create pins for you but can also help guide you through pin creation. Best part, you don’t have to be a current client to take advantage of that service. If you’d like us to create a batch of fresh pins for you, simply visit us here. 

Let’s talk about volume vs. conversion and how that relates to your Pinterest marketing strategy. There are two camps of people in my community – those who want more traffic and those who want more sales. There are some that have both but more often than not one of those goals wins out. Add to it the frustration of the internet changing and you have a lot of confused, overwhelmed, and frustrated people. But I would argue the frustration isn’t always about what’s happening TO us but it’s the lack of a clear understanding of our business model and what our ultimate goal is. So the question I’m asking today is what’s the difference between volume and conversion goals in online business and can you achieve both, especially with Pinterest marketing.—-------Here are some helpful links from the podcast: