RED - The Marketing Podcast For Influencers

Jay Clouse has been absolutely killing it with his podcast, Creative Elements. The podcast recently joined HubSpot's podcast network and I brought Jay on to talk about the behind-the-scenes aspects of how this happened. You can listen to that conversation here and here. In this episode, which is Part 4 of a four-part series, I'm back with some commentary on what Jay and I talked about regarding his podcast advertising and revenue. Topics on this Episode: Podcasting Ads and Income Strategy The "pre-roll" trick to help podcast advertisers (and make you more money) A BIG problem with dynamic podcast ads ... Another BIG problem with podcast ads (and also podcast intros) Options to split the money podcast advertising revenue The "Hottest Band in the World" (and an uncomfortable conversation with my father) Three elements your podcast needs to make the most from advertising The YouTuber who bombed on cable television My "failed" book deal A bad review for my live event Getting my ego checked at BookExpo Owning you