Sports Marketing Huddle

Everyone wants to get a piece of the Chicago Cubs winning the World Series, and State Farm is the latest to step up to the plate by sponsoring the Cubs World Series Trophy Tour.Brian Cristiano and Rob Cressy dish about whether State Farm sponsoring the Cubs World Series Trophy Tour makes sense or if it’s just a branding play? How much does State Farm get from having their logo included on pictures people take of the World Series trophy? What other ways could State Farm use this activation to drive engagement around their brand? At the end Brian and Rob give actionable advice on what you can implement into your business from State Farm sponsoring the Cubs World Series Trophy Tour. - In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.