Sports Marketing Huddle

For the upcoming College Football National Championship game between Alabama & Clemson, the College Football playoff announced a bevy of social and digital initiatives to increase the fan experience and engagement. Brian Cristiano and Rob Cressy dish about these initiatives, which include an emoji keyboard, custom Twitter hashtags, CFP Gameday, an Augmented Reality Trophy Experience, and Social Passport: Tampa Bay. At the end, Brian and Rob give actionable advice on what you can implement into your business from the way the CFP is increasing their digital engagement around the biggest college football game of the year.- In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business. Our goal of the podcast is to create the best sports marketin