Sports Marketing Huddle

Jerome Hiquet - Chief Marketing Officer at Tough Mudder Inc, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about how Tough Mudder has grown into a truly global sensation, all of the different brands/products which make up Tough Mudder, Inc and how each one ladders up to Tough Mudder's core values. They discuss what makes Tough Mudder unique from competitor brands and how Tough Mudder has pivoted from an events-first company into a leading active lifestyle brand.-In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by