Sports Marketing Huddle

Monster Energy has said that they won’t have their models at NASCAR races change their risque outfits despite some criticism voiced on social media after the Clash at Daytona. Monster is in its first year of a $20 million a year deal as title sponsor for NASCAR. Brian Cristiano and Rob Cressy dish about why they agree with Monster Energy’s decision to not change the outfits their models wear at NASCAR races. Not only is it on brand for Monster Energy, but the outfits aren’t that risque. Plus, as often happens in the media, a few negative voices often have a large bark, and Monster Energy isn’t falling into their trap. At the end Brian and Rob give actionable advice on what you can implement into your business from the way Monster Energy has handled this situation.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and