Sports Marketing Huddle

Adidas promised to give an island to any NFL draft prospect who broke Chris Johnson’s 40-yard dash record, as long as they were wearing the 2017 adizero 5-Star 40 cleats and accepted an endorsement deal with the company before the 2017-18 NFL season. Amazingly, John Ross, a WR from Washington, broke Chris Johnson’s record by running a 4.22. He did so, however, in Nike’s. Brian Cristiano and Rob Cressy dish about who is the winner in this promotion: Adidas or Nike. How did Nike capitalize on this after Ross accomplished this feat? Is there any negative backlash on Adidas? Will we continue to see lottery ticket-esk marketing campaigns like this that hope to capitalize on short term attention? At the end, Brian and Rob give actionable advice on what you can implement into your business from Adidas win an island promotion.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of