Sports Marketing Huddle

The New York Knicks keep piling on to the train wreck of a season they are having by playing no music, videos, or in-game entertainment in the first half of a nationally televised game against the Golden State Warriors. The results were awful as players, coaches, and fans all did not like the experience.Brian Cristiano and Rob Cressy try and make some sense out of what in the world the Knicks were thinking. In a landscape in which there are a million things competing for everyone’s attention, the Knicks were somehow tone deaf to it all and decided to make the experience worse. Was there any way that this promotion could have worked? At the end, Brian and Rob give actionable advice on what you can implement into your business from the Knicks marketing disaster.-In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and th