Sports Marketing Huddle

Michelob Ultra is running a promotion where they will give away 95 cases of beer if Brooks Koepka hits a hole in one at one of 10 PGA Tour events this year. The odds of a hole in one is 2750 to 1 and there were 31 on tour last year.Brian Cristiano and Rob Cressy dish about their excitement over this promotion which actually gets them to give two craps about golf. What could Michelob Ultra do to get even more fan engagement out of this promotion knowing how unlikely it is that Brooks Koepka will hit a hole in one? Would this promotion have been more well received had it been a different golfer? What could other beer brands do to capitalize on this promotion?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to