Citius Mag Podcast

“All they threw at me was ‘impossible, impossible, impossible.’ I said, ‘OK. I accept but how are you going to do it?’ They said, ‘You don’t get it. It’s impossible.’ I said, ‘No, you don’t get it. How are you going to make it happen anyway?’ Probably from being a coach and an athlete, I can set that spark in people so that they trust me and if I really believed so much in this idea that they joined the team to make it happen.” Olivier Bernhard is one of the founders of On Running. He’s been a runner and athlete his entire life but in 2010, he was looking to pitch several major sportswear companies on selling runners and athletes a new experience and feel while running as opposed to just another product. When he was turned away several times, he took it upon himself to create a prototype and pursue the project independently. He showed off the first Frankenstein shoe to his friends David Allemann and Caspar Coppetti and they decided to partner on starting On. The brand has since partnered with tennis legend Ro