EOFire | Daily chats with Entrepreneurs On Fire

From the archive: This episode was originally recorded and published in 2019. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Nir Eyal lectured at Stanford's Graduate School of Business and his first book, Hooked: How to Build Habit-Forming Products, is an international bestseller and taught Silicon Valley how to design behavior. His next book, Indistractable: How to Control Your Attention and Choose Your Life, reveals the Achilles' heel of distraction and provides a guidebook for getting the best of technology without letting it get the best of us. Nir blogs at: NirAndFar.com. Top 3 Value Bombs: 1. The antidote to impulsiveness is forethought. You can conquer destruction by planning ahead. 2. Everything you do is to escape physical or psychological discomfort, so when you procrastinate you're always escaping an uncomfortable sensation 3. You have more power than you think, and you can beco