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How Copywriting Translates into Business Success Dr. Katrina Burrus, MCC interviews, Ray Edwards, the specialist expert on how copywriting can Translate into business success. She asks him the following questions: What is copywriting, and why is it so important to entrepreneurs and small-business owners? In your book, How to Write Copy That Sells, you refer to the “magic building blocks” of sales copy. What are those blocks, and how do we use them? You have a chapter in the book called The Secrets of Writing Blockbuster Copy by Watching Movies. That sounds too good to be true! Are there any types of businesses that this “copy-centric” approach will not work for? Do Internet product launches still work, or has that gravy train already passed us by? What is the biggest mistake people make when writing copy? Who is Ray Edwards Ray Edwards is a Communications Strategist, Copywriter, Author, Speaker, and host of one the top iTunes Business Podcasts. He has worked with Fortune 500 companies, and with some of the