Better Thinking

In this episode of Better Thinking, Nesh Nikolic speaks with Adam Ferrier about behavioural economics and the role of consumer psychology. Adam Ferrier is a consumer psychologist and the global chief strategy officer and partner at independent agency Cummins & Partners. Adam is a regular commentator on consumer behaviour on TV and radio, including a regular spot on ABC’s Gruen series.  Adam Ferrier is a multi-award winning advertising creative and founder of the agency Thinkerbell. He is also a leading Australian consumer psychologist, an expert brand strategist and an authority on Behavioural Economics. Adam is the author of The Advertising Effect and part of The Australian Creatives’ Power 20; a regular on the Gruen series and has featured on The Project, Celebrity Apprentice and ABC Radio. A dynamic, insightful keynote speaker, he hands delegates the keys to sky rocketed motivation – whether to buy, perform or change – through cognitive behavioural psychology and a deep understanding of behavioural eco