Ai In Action

Today's guest is Aaron Kwittken, CEO and Founder at Prophet in New York. Founded in 2020, PRophet (owned by Stagwell) is the first-ever AI-driven software-as-a-service platform designed by and for the PR community to help predict media interest and sentiment before a story is pitched. PRophet samples millions of reporters’ stories spanning thousands of print media outlets using a combination of Natural Language Processing and Machine Learning technologies to help perfect a PR professional's pitch to a reporter and maximize results. Aaron is a highly acclaimed industry leader, entrepreneur, and seasoned corporate affairs and integrated communications strategist for more than 30 years. Aaron began his career in public affairs and crisis management, and held numerous senior agency leadership roles before starting his own agency in late 2005. He’s counseled hundreds of organizations, from F100 listed companies to private and high growth brands across multiple sectors. Aaron has received numerous honors, most rece