The Three Month Vacation Podcast: Online Small Business|marketing Strategy Plan| Sean D'souza | Psychotactics

How To Avoid Boring Testimonials (And Get 1000-1500 Word Stories Instead)

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Synopsis

We ask for testimonials and we get them, but are they any good? Or are they the usual sugary stuff that no one really reads. How do you get testimonials that are "journeys" and weigh in at 800-1000 words? Find out in this episode on "how to plan—and yes—get outstanding testimonials.   Oh, and I'm at sean@psychotactics.com. --------------------   Useful Resources Twitter/Facebook: seandsouza Email me at: sean@psychotactics.com  Magic? Yes, magic: http://www.psychotactics.com/magic For the Headline Report (Free): http://www.psychotactics.com/       This is the Three Month Vacation. I'm Sean D'Souza. It's August 13, 2008. The time? It's 9:56 AM. Olympic champion Michael Phelps is standing behind his starting block. He bounces. He bounces lightly on his toes. Then the announcer calls his name and he steps onto the block. Michael always waves his hands thrice; he's done that since he was a kid. He then steps on the block again. He gets his position, and then the gun goes off and he jumps into the pool.