The Three Month Vacation Podcast: Online Small Business|marketing Strategy Plan| Sean D'souza | Psychotactics

Is it really easy to build a cult-like following for your brand? Yes, but the core of that branding lies in the "adjective". Yes, that very same grammar lesson you had at school. When you look at the biggest and most well-defined brands in history, you find they are defined by a single word. Let's take Volvo, for example. The word "safety" came to mind, didn't it? That's the power of the adjective. Let's learn more in this episode of the Three-Month Vacation  Details To access this audio + transcript: http://www.psychotactics.com/48 Email me at sean@psychotactics.com  Twitter/Facebook: seandsouza Magic? Yes, magic: http://www.psychotactics.com/magic -------------------- In this episode Sean talks about Part 1: What is the adjective and how one little adjective can define your business? Part 2: How we get to this adjective and the biggest mistake you can make Part 3: How do we expand it further so that it becomes your whole DNA Right click here and save-as to download this episode to your computer. -----