The Three Month Vacation Podcast: Online Small Business|marketing Strategy Plan| Sean D'souza | Psychotactics

How do you avoid losers as clients? How do you completely sidestep the clients that don't pay, cause trouble and push you around? Surprisingly, the answer lies in testimonials. There are elements of testimonials that cause clients of a certain kind to get attracted to you. So how do you harness that latent power of testimonials? And how do photos, details and tone come into play? Find out in this podcast. -------------------------------------- In this episode Sean talks about The whole concept of testimonials and why we are more like elephants. He covers: Part 1: How photos act as a mirror on your website Part 2: Why you need to explore the detail in your testimonials Part 3: What is tone and how does it affect your testimonials Right click here and 'save as' to download this episode to your computer.  -------------------------- Useful Resources and Links 5000bc—How to get reliable answers to your complex marketing problems? Learn more about Testimonials—The Secret Life of Testimonials Psychotactics News