The Three Month Vacation Podcast: Online Small Business|marketing Strategy Plan| Sean D'souza | Psychotactics

If you were to boil down marketing to a single word, it would be "risk". When a client is ready to buy they still hesitate. Even when there's a sense of urgency on their part, they still go through a series of steps before they come to a decision. What are those steps? Why do clients seem to back away at the last minute? In this two-part series, we examine the "big boy"?risk. And we find out how it sits on its end of the see-saw and dominates the buying process. We then use The Brain Audit (yes, it's a book you should read) to remove those barriers that cause risk. Find out for yourself how we get to the end point and do so much more than just risk-reversal! -------------------------- In ‘part 1 of this 2-part series’ Sean talks about Part 1: Why Clients Don’t Buy (Understanding The Elements of Risk) Part 2: Why The Risk Factor Changes With Every Version Of Your Product/Service Part 3: How Pre-sell Dramatically Ramps Down Risk Right click here and ‘save as’ to download this episode to your computer. Useful Re