The Three Month Vacation Podcast: Online Small Business|marketing Strategy Plan| Sean D'souza | Psychotactics

Did you know that landing pages fail almost at the headline stage? We’re all told to create landing pages.  So why do they fail? The answer, it seems, can be found at any international airport. When planes land, they don’t land all at once. They land one at a time. Yet on a landing page, we scrunch the issues together. We throw everything at the page. That’s a mistake. And this episode tells you why it’s a mistake and how to fix it. ======= In this episode Sean talks about Element 1: How to choose one problem Element 2: Defining why the problem is important Element 3: What to do with the rest of the problems Right click here and ‘save as’ to download this episode to your computer.   Useful Resources Find out: Why clients buy and why they don’t. Listen: The biggest “rookie mistakes” when putting a landing page together? Read or listen: How To Design A Sequential Landing Page—Part 2 ========== When you’re at a derby, you notice something interesting. Every single horse bolts out of the gate all at once. But wai