The Three Month Vacation Podcast: Online Small Business|marketing Strategy Plan| Sean D'souza | Psychotactics

Should you lower your prices? In Part 1 of Persistent Myths of Pricing (And How To Overcome Them), we looked at Myth 1: Ending prices with 7 or 9 (e.g. $97 or $99 instead of $100) Now, let’s look at Myth 2: The Fear of Pricing—You can feel the “right price” in your gut. Should you lower your prices to get greater sales? Listen to this podcast as we explore the second part on the myths of pricing. ================= Imagine you’re in New Zealand right now. And you’re about to jump off a bridge—with a bungee cord, of course. What can you feel in your gut? Yup, fear. But how do you know it’s fear? And more importantly what would you need to do to get rid of the fear? Remember the fear you had when you first rode a bicycle? You probably don’t, but the fear existed. It exists when you’re learning to drive a car, going for a first date, and there’s even a trace of that fear when you first land a new job or show up on vacation in a city you’ve never visited before. The moment you are dealing with the unknown, the fea