The Three Month Vacation Podcast: Online Small Business|marketing Strategy Plan| Sean D'souza | Psychotactics

Why do some landing pages work while others fail? The core of a landing page lies in picking a target profile. Yet, it's incredibly easy to mix up a target profile with a target audience. And worse still, the concept of persona comes into play. How do we find our way out of this mess? Presenting the target profile mistakes we make and how to get around them quickly and efficiently.  In this episode Sean talks about Part 1: Target Profile Blind Spot Part 2: Person vs. Persona Part 3: Target Profile Questions To read it online: https://www.psychotactics.com/landing-pages-fail/ ------------------------ In Mexico, there's a beach that goes by the name of Rosarito. The rocks on that beach made advertising executive, Gary Dahl over 6 million dollars back in 1976. Those rocks were a smooth stone that was soon better known as Pet Rock. These rocks were marketed as if they were live pets. They had their own cardboard boxes, straw and breathing holes for the “animal”. People buying the Pet Rock knew fully well what the