The Three Month Vacation Podcast: Online Small Business|marketing Strategy Plan| Sean D'souza | Psychotactics

In a small business, strategy and tactics often go wrong. Yet all you hear about is success, success and how someone made it big. This episode is about some bad judgment calls and also about plain pomposity. It's taught us to be better marketers and better people. ============ In this episode Sean talks about Story No.1—The Internet Marketing Conference Fiasco of 2003 Story No.2—A Mess In Wellington: Why Extreme Personalisation is Not A Good Idea  Summary: How our minus two learning has helped us To read this podcast online:  https://www.psychotactics.com/psychotactics-mistakes/ ============ I remember one of the early events in my speaking career Renuka was sitting in the audience. When I finished my speech, I came back to my seat and asked her how she found the speech. I gave you a minus two, she said. Speaking hasn't been easy for me, and I struggled a lot not knowing what to say when in front of an audience Luckily, almost at the start of my career, I ran into Eugene Moreau and his 13-Box Speaking system.