The Three Month Vacation Podcast: Online Small Business|marketing Strategy Plan| Sean D'souza | Psychotactics

When you create your business, product  or service uniqueness, do you need to test it? Incredible as it seems there's little point in doing any testing at all. In this episode you'll find out why testing is practically impossible and how instead of wasting time on research, you should follow three steps to make sure your uniqueness occupies a permanent part of your client's brain. In this episode Sean talks about Step 1: You have to consistently get the word out. Step 2: You have to state the position of the competition. Step 3: You have to state your own position. Read it online: How to Effectively Test Your Uniqueness ========== When you have settled on your uniqueness, how can you test it? What is likely to happen to a woman's bikini, when she's surfing? “If you're a woman, surfing with a bikini was slightly out of the question.You'd be out in the waves, walk out of the water and literally you've lost your bottoms,” said the business owner, Anna Jerstrom. So Jerstrom decided to create sexy, bright bikinis.