The Three Month Vacation Podcast: Online Small Business|marketing Strategy Plan| Sean D'souza | Psychotactics

It seems natural to keep an eye, even get obsessive about your competitors. However, it's a poor strategy for many reasons. In this episode we make the case for why the competition doesn't really matter as much as you think. And why focusing on them could possibly cause clients to desert you, instead. Here is the website link: Ignore Competition === There is a story about an author who wrote a book The book was incredibly cheap, and as a result, he was able to sell several thousands of them. The competition looked at the increasing volume of sales and decided they could do the same. However, to their frustration they found themselves losing money. The reason why they had such significant losses, was because the book production cost more than the price that it was being sold for. And in this little tale is the story of competition. Most of us are reasonably obsessed with our competition We don't start out that way. When we start out, we are in awe of the people who have already made it. We don't consider them