The Three Month Vacation Podcast: Online Small Business|marketing Strategy Plan| Sean D'souza | Psychotactics

The first of six re-runs: Hype works exceedingly well, even when the client knows they're being duped a bit. But what if you can't stand hype? Does that mean you roll over and play dead? Here's how you can avoid hype completely, if you wish to do so. And if the hype is so great, that it can't be ignored, you can use the hype like mental judo to turn the tables and to achieve precise results for your clients.