The Three Month Vacation Podcast: Online Small Business|marketing Strategy Plan| Sean D'souza | Psychotactics

Do you know why the Tesla is such a big car? Think about it for a second. Tesla Motors only make electric cars. The bigger the car, the heavier it's going to be and the greater the drain on the battery. So why make a big car? Why not make it more compact like other electric cars? The answer lies in the battery. The entire base of the car is nothing but a battery. The bigger the battery, the greater the distance the car can go. The top of the line Tesla can go 400 miles (that's over 640 kilometres) on a single charge. How did Tesla come up with technology that far supersedes the range of a fuel-driven car? The answer lies in a concept of contrarianism. Being a contrarian means you're not like sheep, just following what has been done in the past. Being contrarian means you're creating an end point and working backwards, without even knowing how you're going to get to the "finish line". Find out how to use the power of being contrarian to your advantage.