Everyday Inspiring Women Podcast

International reputation and branding specialist   Lida made the decision to quit her corporate job and launch her own business back in 2008. Talk about a challenging time. But it turned out to be better than expected as people were looking for assistance with their brand in this new time.   Typically she is not a risk taker. So she interviewed many business owners large and small and overwhelmingly they gave her this advice ‘Don’t write a business plan’. That helped her be fluid and not so rigid on her approach with her company.   She had a convo with her hubby and said she was afraid of losing her sense of community moving from corporate to her own business. So she followed something that was unexpected, something that was pulling her. Taking her knowledge and experience and serving members of the military. That full story is in her TED talk - check that out here: https://www.youtube.com/watch?time_continue=15&v=9BloWnsJCRw   Check out her response to how she does self-care - for Lida, it’s about treati