Everyday Inspiring Women Podcast

Serena started out by creating a business called The General Store, which serves attendee’s at some of America’s biggest music festivals (Coachella, Lost Lands, Kaaboo, and Stagecoach- to name a few.)  She found her niche and provides a superior service that makes her a respected female figure in the music festival industry. Having been an entrepreneur for over 20 years and taking her business from zero to one-hundred, Serena has experienced success and failure. Giving her knowledge and insight into what it takes to be a successful female entrepreneur, especially in a male-run industry. In addition to raising a successful business she is also raising a four-year-old little boy, endlessly creating herself, the lifestyle she desires, and she’s giving back. Giving back to women of all ages and teaching them the skills and tools to take ownership of their lives and level up in business through  Serena Flowers Collective.     In this episode, we talk about: What it takes to start your own business How ONE idea or