Do It For A Living

Cole Powelson grew up racing BMX bikes and first worked assembling bikes at a shop. When he was in high school, he began transitioning his passion towards cars. Fast & Furious came out and this drew Cole to the tuner scene. He went to a technical school and even attended a Porsche factory training program in Atlanta when he was 20. By 22, he had moved back to Salt Lake City and was turning wrenches for a race team while worked at a dealership full time. Around this time, Miller Motorsports Park opened up and provided Cole with more and more motorsports opportunities. Cole was slowly building up his performance shop while still working full time. This allowed for an easy transition when the time came to do it full time because he already had systems and customers in place to make a go at it. Because of this, he was turning a profit by the second month of running LYFE Motorsport full time. While there were struggles along the way, his preparation and planning helped to mitigate their effect on his business.