Citius Mag Podcast

"It was doing writing, photography and short films. I was really bad at all three of them but this was pre-Flotrack, pre-you guys. If you were into this content, there really wasn't a place to find it. I just learned as I did that project what was really interesting was what people were actually interested in. I went into it thinking everyone wanted to know what splits everyone was doing in their workouts. In my first week, I was at the University of Portland and those guys were kind of wild and crazy and really fun to be around. I did the equivalent of an MTV Cribs thing to show their house, how they lived and the bikes they would ride around campus. That was the thing that everyone was like, 'We want more of that content!' They didn't care that they did 5 x mile with three minutes rest. That was really interesting and pretty fundamental in my experience with Tracksmith and how to tell stories in an interesting way and what people will resonate with." Matt Taylor is the founder and CEO of Tracksmith. In this