Citius Mag Podcast

"We brought in a copywriter to work with us for this running club. She started writing copy. One of the sentences she wrote was, "Hey, you've been behind the bar all day, you've earned your right to jog." In my conversation with my partner, I was like, "I'm not feeling that sentence." She's like, "What do you mean?" I was said, "We don't use the word 'jog." They're like, "Who's we?" I said, "Runners, we don't do that." He's like, "What the hell is up with that?" ... And I was like, "Gosh, you know what, you're right. What's my problem?" Frankly, what's the difference here? Maybe I'm wrong. Maybe the bartenders are a running club? Maybe it's the first-ever jogging club? If there's one demographic who can make jogging cool and relevant again, it's bartenders because bartenders are damn cool, way cooler than I'm ever going to be." My guests for this episode are Chris and Tim Heuisler. Chris is a good friend of mine who I’ve known for about six years now. He’s one of the nicest people and a huge fan and supporter