Wilson Cole's Podcast From The Road

Wilson Cole, President of Adams, Evens, & Ross (AER) and Ally Cole, brand manager for AER, are talking about customers’ websites (staffing firms’ websites) showing up as unsecured, after just finishing their annual travel season. Ally explains that this is in no way a small or insignificant problem, though unfortunately some clients may view it that way. First, the URL is going to notify potential visitors that such websites are not secure. That’s a credibility hit right off the bat, on top of the fact that even if the content on the website is high quality and a person would consider making a purchase, they are less likely to give their information to a website their browser/search engine is telling them is unsecured (aka untrustworthy). To be clear, it is not only one specific type of browser that has made it a point to notify users very clearly they are about to visit an unsecured website; this is basically all browsers (Chrome, IE, Firefox, etc). People fear, and rightfully so, that unsecured websites