Wilson Cole's Podcast From The Road

Wilson Cole, President of Adams, Evens, & Ross (AER), and Ally Cole, brand manager for ELOC Global, explore lead generation using LinkedIn. Ally says that LinkedIn is such a good place for lead generation because when people log in to LinkedIn, they are typically already in a business mindset. While people may log in to Facebook to post pictures of their family, Twitter to read the news, or Instagram to document their dinner, the general consensus is that LinkedIn is for business. It is also more efficient to target people on LinkedIn because of the information that people post to their profile: the school they went to, the company they work for, their specific position, etc. Ally says that LinkedIn can also be used to stay current with pain points of a specific person, company, or industry, which can of course be used as a segue to offering your services. Wilson says that at AER, they combine LinkedIn marketing with telemarking, but not telemarketing in the form of robo-calls. Wilson does not believe tha