Wilson Cole's Podcast From The Road

Monday Morning Memo: Why You Want To Have An Email Address You Control When Setting Up Your Digital Assets

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Synopsis

This may not be the most fun or interesting topic, but it is vital to your company. Every business uses email and has some kind of internet presence. Email is the primary form of communication between employees and clients, so it is important to have complete control of your company’s email and any services that are associated with it. Always create your own email domain, account, and password, and NEVER delegate this job to an employee or manager; this applies to all social media accounts too. Do not let someone use a personal email to set up these accounts, including you, because you want these to be property of the company rather than an individual. This will ensure that if anything goes wrong, you always can easily access the account and be in complete control of it. Also, if for some reason you have to fire an employee and they are vindictive, you, as a manager, can take away their control of the account instantly. It is time consuming and frustrating if you have to jump through all the hoops in order to