Wilson Cole's Podcast From The Road

One of the most prevalent debates in the business world is whether companies should continue with old practices or implement new ones. This is especially important in marketing divisions and the techniques they need to use to appeal to the modern customer. We are here to tell you that you do not and should not pick one side over the other. There is room in your marketing campaign for old school marketing techniques, like print and trade shows, along with new school techniques, like Facebook and Linked In. People tend to be one-dimensional with their marketing techniques, but we have found that both schools can be used to enhance each other. Trade shows are one of the oldest methods of marketing our company to potential clients and some people have begun to question their usefulness. Digital cannot replace the value of building relationships and seeing people face to face at these shows, but it can be used to make your presence more effective. We recently went to a trade show and tested our layered marketing t