Wilson Cole's Podcast From The Road

Are you ready? Get excited because we are going to take you behind the scenes in how to create a marketing campaign! We have proven over the past 27 years to be the best collection source for the staffing and recruiting industry and that is because of our dedicated focus on marketing. So, sit back and get comfortable as we walk you through the steps we took on our marketing campaign “Backdoor Hire Solutions”. People are often intimidated by the idea of marketing on a digital platform, but this is an important contributor in how companies make money. The first step is to identify your client base. We have learned that the majority of our clients are on LinkedIn, so our ads are geared towards the LinkedIn platform. Honestly, if you are a staffing and recruiting firm, you are already working with HR departments and they are on LinkedIn. You also need to identify who is your target audience. Our campaign is geared towards targeting the United States, but you can focus on any region or country that your company wa