Wilson Cole's Podcast From The Road

Time and time again we have discussed the importance of creating content to improve your company image and SEO. You also are probably aware that all marketing experts preach that content is king. But this is where the narrative seems to stop. What kind of content should you be creating? Well we are here to pick up the baton and take you to the finish line! First and foremost, the content you create should always be on brand. People seem to focus more on posting content rather than what it is actually about. For example: if you run a collection agency, then you need stick with topics relating to collections and the kind of problems your clients may face. It would be ridiculous to click onto a collections website and read an article about Great Danes and it would confuse users. The key is to post content that creates the best user experience possible, be consistent, and make your content easy to find. Let’s look at another example that we learned from a marketing expert: a great way to think about your SEO stra