Wilson Cole's Podcast From The Road

Ally Cole, brand manager for ELOC Global, and Wilson Cole, President of Adams, Evens, & Ross (AER) discuss marketing to different demographics using different strategies on today’s podcast. Different audiences on different social media platforms respond differently to the content that they experience. For example, skilled marketers would communicate to audiences on Facebook differently from how they would communicate to audiences on Instagram. Skilled marketers can also pick which of their social media posts are worth the extra effort to get them promoted or boosted, which will help them reach a larger audience. Advertising can be deployed alongside social media posts. Ally says it is also important to remember what part of the buying process someone is in when they see your advertisement. For example, a banner advertisement on Facebook is a gentle reminder of who your company is, while a Google AdWords advertisement is more active because at that point the person is searching for someone to collect their